Please join us on Tuesday, January 12, in the Heritage Room at BridgePort BrewPub as we welcome Lisa Williams from Oregon Health & Science University and Heather Lloyd-Martin from SuccessWorks, who will be presenting Content Strategy Lessons from Star Wars.

SynopsisContent Strategy Lessons from Star Wars

Content strategy is planning for the creation, delivery and governance of content. It includes a plan, audience, story, channel, conversation, process and measurement. Copywriting is the story itself. Content strategy and copywriting don’t work without each other.

Lisa Williams and Heather Lloyd-Martin team up to share content insights from Star Wars to help you answer the question “what will your content do for your business AND for your customers?”.

Key Takeaways

  • Learn a framework for planning your content strategy
  • Learn how to create storytelling that matters
  • Checklists for optimizing and getting the most reach out of your content
  • Define measurement around your content strategy

Speaker Bios

Heather Lloyd-Martin Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting. She was voted a top woman in SEO in 2012 and is on the SEMpdx Advisory Board. Follow Heather on Twitter at @HeatherLloyd.


Lisa Williams



Lisa Williams is the Associate Director of Digital Engagement at Oregon Health & Science University. She is a 19-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. She recently authored her first book, “When Everybody Clicks: Sustainable Digital Marketing”. Lisa is on the SEMpdx Advisory Board, and speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. Follow Lisa on Twitter at @SEOPollyAnna.

Date and Time

Tuesday, January 12, 2016
5:00 pm to 7:00 pm. Presentation starts at 5:30pm


BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don’t forget about Uber and Lyft!


Early Bird member tickets start as low as $20! Prices go up on January 6th, so get ‘em early.

Update: As of Jan. 7 this event is Sold Out.

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