The November 2014 SEMpdx educational event features Josh Patrice, Director of SEO at Portent. Join us as we learn all about the convergence of SEO and CRO, specifically how to optimize conversion rates on your site for maximum ROI!

Date and Time

Tuesday, November 11th, 2014
5:00 pm to 7:00 pm. Presentation starts at 5:30pm


Making SEO Count with Conversion Rate Optimization (CRO)

Every day, businesses are leaving money on the table by not having a well optimized website. Whether it’s increasing your audience, or more importantly, increasing your conversion rates, you need to know how to optimize your site for both users and machines. After all, you need to have visitors in order to convert them. This is where SEO & CRO converge.In this presentation, you’ll learn about tactics and tools that you can turn into an actionable plan. These will be presented through case studies and examples and will include, but not be limited to:

  • Understanding the basics of User Psychology
  • How to build basic Personas & Action Paths
  • The importance of User Experience & Page Design
  • Product Page Best Practices
  • How to leverage analytics data
  • Easy ways to improve Bounce Rate and Time on Site
  • Using AIDA as part of your online marketing strategy
  • Crafting effective Calls to Action
  • Where to begin with A/B testing

Grab your tickets before Early Bird pricing ends on November 4th!


Josh Patrice – Portent

Josh Patrice of PortentJosh Patrice has spent his entire career in online marketing; starting in the summer of ’03 with early PPC & Paid Inclusion work. In the years to come, he became king of Portent’s search-nerds through his work in UX design, information architecture, CRO and SEO. Today, he educates clients and SEO experts on optimizing websites and funnels so search engines & users want to shout their URLs from the mountaintops.
Josh has worked with a multitude of different clients, from the small shops to the big boxes of B2C, lead-gen, and B2B. Every day he’s developing strategies to improve site ranking, performance, user engagement, and of course, conversion rates.


BridgePort Brew Pub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR  97209

Parking & Transit

There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77).

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