Please join us on Tuesday, November 12at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Susan Wenograd, Chief Marketing Officer at Aimclear, who will be presenting What’s the Story With Instagram Story Ads?“.

Synopsis

In a world of endlessly changing creative options on paid social, one format is pulling ahead of the pack: Instagram Story Ads. The challenge? They are nothing like the ads you’re used to. You need a different mindset, a different storytelling muscle, and you’re doing it in a not-very-user-friendly interface. So how do these ads work, and why should you double down on them?

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Key Takeaways

  • Why existing creative usually fails in Stories
  • The neat features you’re missing out on
  • Using templates and creative tools (right in Facebook’s interface) to power up your ad pop!
  • Skills Level: Intermediate/Advanced

Speaker Bio

Susan Wenograd is Chief Marketing Officer of Aimclear, working with clients and teams on implementing cutting-edge digital marketing strategies. With a background in email marketing, writing, and paid media, she draws on her 15 years of experience managing tens of millions in ad spend to deliver ahead-of-the-curve paid media strategies. She focuses on keeping the solid fundamentals of marketing front and center, and travels internationally to speak and teach on the subject of paid media in the digital world.

Date and Time

Tuesday, November 12, 2019
5:00 pm to 7:00 pm. The presentation starts at 5:30 pm.

Location:

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking lot on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

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