Please join us on Tuesday, February 20, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Kent Lewis, Founder of pdxMindShare, who will be sharing how to increase your organic search rankings via thought leadership.
SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.
To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.
How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies
The discipline of public relations provides marketers a powerful tool, especially when it comes to building awareness, shaping perception and credibility. Far too often, however, the benefits of PR are not effectively leveraged for search engine optimization (SEO). With Google’s latest algorithmic focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), thought leadership activities like syndicating articles in industry publications, pitching the media, or even speaking at industry conferences are gaining influence and impact with Google rankings. In this session, Kent Lewis will outline effective thought leadership strategies and how they positively impact organic rankings, traffic and ultimately, revenue.
Learning Objectives and Takeaways:
- How to leverage speaking opportunities to create valuable SEO assets
- Why pitching the media as an industry expert can boost rankings
- When and where to syndicate articles via industry websites and publications
Kent Lewis is a 6x entrepreneur, 10x agency professional, and digital marketer since 1996, Lewis is currently the Founder of pdxMindShare, a networking group and online career community. He speaks internationally, writes for industry publications like Inc. and SmartBrief, and is regularly quoted in the media. Lewis was President and Founder of Anvil Media for 22 years, before selling his agency in 2022. He was also an adjunct professor at Portland State University for 20 years. Lewis was named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo.
Date and Time
Tuesday, February 20, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209
Parking & Transit
There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.
Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!