May 2014 – SEMpdx Members Appreciation Event

May 13, 2014 is our annual Members Appreciation Event. Members receive free admission, food and drinks and the opportunity to listen to a great guest speaker brought in specifically for our members …And this year, the Members Appreciation Event speaker will be Ian Lurie! Non-members are welcome to purchase a ticket and attend.

Ian Lurie’s presentation pulls from The Marketing Stack, a book he is currently writing, and will offer helpful tips and insights for bringing together all the bits and pieces across the Internet Marketing landscape.

Date & Time

Mission Theater in NW Portland, Oregon

Tuesday, May 13, 2014
5:00 pm – 7:30 pm
Presentation and Q&A from 5:30 – 6:30 pm
Networking: 6:30 – 7:30 pm


The Mission Theater
1624 NW Glisan St.
Portland, OR 97209
Google Map

Special Guest Speaker 

Ian-LurieIan Lurie, Chairman and Principal Consultant at Portent, Inc.

Ian Lurie is the Chairman and Principle Consultant at Portent, Inc., an internet marketing agency that has provided internet marketing, including search, social and analytics services, since 1995.

He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. He writes regularly for the Portent Blog and Search Engine Land, and has been published on AllThingsD, and TechCrunch.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he’s been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play D&D on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.

April 2014 – SEO 101

SEO 101 - April 2014The April 2014 meeting of SEMpdx is going back to basics, and we have a great panel of search marketing professionals to cover SEO 101 and answer any and all questions. As usual, we are having the event on the second Tuesday of the month, with a half hour of networking, then an hour long presentation with Q&A, then another half hour of networking.

Following a formal SEO 101 presentation and after the panelists share their top SEO tips for 2014, we’ll also be doing a live site clinic! Attendees are invited to submit their sites (1 site per attendee) and we’ll be selecting 3 sites for the experts to review during the session! Only registered attendees are eligible to submit a site, so please email after you register and we’ll take your site under consideration. We won’t be able to review everyone’s but we’ll do our best to pick a nice representative example of website types.

Presentation Title

SEO 101: Back to Basics

Date & Time

Tuesday, April 8th, 2014
5:00 pm to 7:00 pm. Presentations start at 5:30pm.


alex-peerenboom-150x150Alex Peerenboom, Organic Search Strategist at Anvil Media

Alex is the Organic Search Strategist at Anvil Media but almost 5 years of search engine marketing experience ranges from SEO to paid advertising to social media. Alex has worked extensively with small to medium sized businesses that are often looking for that fundamental SEM understanding and help. He has helped clients understand the connection between properly built websites, content and social media and that no success comes without measuring performance through tools like Google Analytics.

kevin-getch-150x150Kevin Getch, President & Lead SEO at Webfor

Kevin Getch is the Founder and Lead SEO at Webfor, a full-service digital marketing agency providing search engine optimization, social media marketing, website and logo design. His claim to fame is that his team won the Vancouver Business Journal’s Fastest Growing Business Award in 2013 and he was nominated earlier this year for the small business person of the year award for the state of Washington. When he’s not focusing on helping small businesses grow their brand he’s practicing Jiu Jitsu and spending time with his wife and two kids.

kevin-bekker-150x150Kevin Bekker, Director of Audience Targeting for Advance Visibility Solutions @ Oregonian Media Group

Kevin began his digital dabbling as a freelance website developer, SEM builder, and an SEO critic. He was later classically trained by Gannett and Advance Digital, a Google SMB Premier partner. Kevin currently resides at The Oregonian Media Group and is responsible for local efforts involving, The Conde Nast Display Network, and 500 additional premier Ad Networks.

Kevin spends his time playing with webmaster tools, URL tags and feedburners. His hobbies include teaching robots (.txt), pulling source code, and burning various flavors of cookies. He also enjoys destroying whiteboards, and building PowerPoints without actual words. Sunday afternoons are spent conceptualizing custom online display targets and complaining about the lack of a new ZMOT study. Learn more about Kevin at



Puppet Labs

926 NW 13th Ave.Portland, Oregon 97209



March 2014 – Holistic Content Marketing: PR, SEO & Video Perspectives

Holistic Content Marketing - SEMpdx in March 2014Content Marketing has become all the rage in inbound marketing. All too often though, it seems we’re talking all about the “why” but not much about the “how”. For our March educational event, we’ll be answering the question of “How do you actually do content marketing?” This panel-style session features three content marketing experts from diverse background who will give attendees their take on what makes a successful content marketing campaign. We plan to leave you with takeaways that you can use to get the best return on your content marketing investment.As always, our monthly educational event in March will be on the second Tuesday of the month. We’ll have networking from 5:00 to 5:30, an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!

Presentation Title

Holistic Content Marketing: PR, SEO & Video Perspectives

Date & Time

Tuesday March 11th, 2014
5:00pm to 7:00pm. Presentations start at 5:30pm.


5331 Southwest Macadam Avenue, Suite 287,
Portland, Oregon 97239


Amy Rosenberg

Amy Rosenberg is President of Veracity (formerly Rosenberg Marketing), an integrated marketing firm providing traditional content in a digital world. Having handled the PR (as in Public Relations) for SEMpdx for the last 5 years, Amy will provide the PR perspective to the presentation.

Michael Cottam

Michael Cottam is an SEO consultant perhaps best known for his work with Visual Itineraries. Michael is also a board member at SEMpdx with SEO experience that spans decades. At this monthly session, Michael will be representing the “traditional SEO” perspective, showing how optimizing for Panda can help your site outrank other sites with thousands of times stronger backlink profiles.

Nathan Issacs

Nathan Issacs is the owner of 7G Media, a video marketing company right here in Portland. Nathan is also a board member of SEMpdx, making him our de facto videographer. You’ve probably seen him shooting video or taking pictures at our events.  Nathan will be representing an incredibly interesting facet of content marketing, video!

Anna Hrach

As the content strategy lead at ethology, Anna spends her days developing smart strategies, crafting engaging content and working with a team of interactive experts to produce the best digital experiences possible for clients. She’s often called upon to speak about content strategy, most recently for Content Strategy Applied USA at eBay Headquarters and the Digital Content Strategies Conference. Anna is also a co-organizer for the Phoenix Content Strategy Meetup.

February 2014 – Under the Hood: Advanced Markup for Semantic SEO and Social Media

Under the Hood: Semantic SEO & Social Metadata

Join SEMpdx on February 11th and go under the hood on semantic markup and structured data for SEO and social media! This is a hot topic this year (as Joe Griffin told us last month), and the time to jump on semantic SEO is today!

In this highly informative and takeaway focused session, Mike Arnesen (SEO Team Manager at SwellPath) and Will Hattman (Organic Search Specialist at Anvil Media) will go back-to-back hitting on semantic markup,, Google’s Knowledge Graph, social metadata, Twitter Cards, Pinterest Rich Pins, and more!

If there’s one event to make sure you hit this month in addition to SearchFest, this is it. As always, we are the second Tuesday of the month, with networking from 5:00 to 5:30, we’ll have an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!

Here are the presentations from the event.

Presentation Title

Under the Hood: Advanced Markup for Semantic SEO and Social Media

Date & Time

Tuesday February 11th, 2014
5:00pm to 7:00pm. Presentation starts at 5:30pm.


Regus is the world’s largest provider of flexible workplaces, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Regus enables people to work their way with over 10 locations throughout the Portland area specifically. Contact Celeste Hardesty for more information. or 503.914.7843

111 SW Fifth Ave, Suite 3100, Portland, OR, 97204
inside the U.S. Bancorp Tower
Once inside the lobby, go to the middle elevator bay. We’ll be on floor 31.


Mike ArnesenMike Arnesen
Mike is the SEO Team Manager at SwellPath. With 8 years of industry experience, Mike is a self-confessed über-geek with an obsession with search experience optimization and semantic SEO. Mike has spoken about SEO locally and nationally including SEMpdx events, MozCon, SMX, State of Search, and more. If you’d like to know whether or not he thinks semantic markup is important, you can just read his post “If You Don’t Care About Semantic Markup, You Suck At SEO“.

will-hattmanWill Hattman
Will is the Organic Search Specialist at Anvil Media and brings years of in-the-trenches SEO experience to the table. Beyond tried and true SEO tactics, Will also has a passion for semantic markup and structured data. In his popular post, “Semantic Markup is Virtuous“, he talks about why the web needs semantic data, emphasizing that “with each passing year, we add significantly to the sum of human information on the web, and rely on search ever more to connect us with that information. To make the process of retrieving and digesting it this much more efficient is going to go a very long way indeed toward making us happier denizens of the web. I want the web bursting at the seams with the stuff.”

January 2014 – SEO Predictions for 2014

The Future of SEO in 2014, SEMpdx JanuaryFor our first event of the 2014 season, SEMpdx is excited to bring you Joe Griffin, Co-CEO and Co-Founder of iAcquire, to present his top predictions for SEO in 2014 along with actionable tips on what search marketers need to focus on in the new year. As always, we are the second Tuesday of the month, with networking from 5:00 to 5:30, we’ll have an hour long presentation and Q&A, then another half hour of hang around time. Hope to see you there!

Bonus: We’ll also be giving away a FREE ticket to SearchFest 2014 as a door prize! Everyone who comes will be entered to win with a winner chosen at the end of the night!

Presentation Topic

SEO Predictions for 2014


Tuesday January 14th, 2014


5:00pm to 7:00pm. Presentation starts at 5:30pm.


923 NW 10th Ave, Portland, OR 97209



Co-CEO and Co-Founder at

Joe Griffin began his career in digital marketing in 1997. He co-founded one of the industry’s first search engine marketing firms, In early 2001, Joe took a break from Submitawebsite and joined iCrossing as Director, Strategy. A year later Joe became VP, Strategy, and then VP, Media. For 3-years Joe was part of iCrossing’s explosive growth.

In Jan. 2004, Joe returned to Submitawebsite and became the company’s President. In 4 years Joe increased revenues by 400%, and led the sale of the company to Website Pros, now (Nasdaq: WWWW).

In 2009, Joe Griffin and Jay Swansson formed iAcquire, with the vision to create an agile marketing agency capable of delivering digital marketing services to leading brands across the world. Today, iAcquire employees more than 100 full-time employees and contractors across the nation, and is widely considered an authority in search and social media marketing.

Over his career Mr. Griffin has overseen digital strategy and marketing plans for more than 100 top brands, and has developed processes that have touched 1000′s of businesses.
Joe’s role as co-CEO at iAcquire includes setting and collaborating on the company vision, growth plan, offerings, and technology.

December 2013 – Holiday Networking Party

SEMpdx Joins Forces with Local Organizations for a Fundraiser and Holiday Party

Join a litany of local organizations to celebrate the holiday season with a holiday party. SEMpdx, along with Social Media Club PDX, pdxMindShare, IABC, PRSA, PAF and AMA, will join together to celebrate the season by not talking about work.

Holiday Networking Party 2013

The party will also serve as a benefit for our friend Jen Peck, who is currently fighting cancer. Jen was active in our circles as a member of the Social Media Club PDX board, and chairman of the SoMe awards committee. She has touched many of our lives and we would like to help out in her time of need.

When: Tuesday, December 10th, 5:30pm – 9:00pm

Where: Spirit of 77, 500 NE Martin Luther King Jr Blvd, Portland, OR 97232

Cost: Free, Donations for Jen Peck are greatly appreciated

It's free range for conversations on the Timbers, Ducks, Beavers etc. Long discussions on the ACA are good, how to optimze the clients web site, leave that at the door please.




Nov 2013 – SERP Analytics with Rob Bucci

Crush the Competition by Watching the SERPs

Crush the Competition with SERP AnalyticsSome marketers can get great results by going with their gut. However, as search marketers, we’re pretty data driven. We don’t just take shots in the dark and hope for the best. We research and strategize and execute and then quantify our results. That’s why SEMpdx is extremely excited to bring you a speaker who will lay out a whole new way to use research and data to help us do what we do better.

For our November event, Rob Bucci from STAT Search Analytics will show us what we can learn about our competition and our own performance by taking a ‘big-data’ approach to SERP analysis. In “SERP Analytics: How to Crush the Competition by Watching the SERPs“, Rob will talk about segmenting search queries into granular sets, deriving useful signals from analyzing the SERPs for our keywords, and then leveraging that information to dominate our competition.


Tuesday, November 12th, 2013


5:00pm to 7:00pm


, Billy Frank Jr. Conference Center
721 NW 9th Avenue
Portland, OR 97209

Directions and Parking Information

About the Speaker

Rob Bucci at SEMpdx

, Founder at

Rob is the founder and CEO of STAT Search Analytics (, based in his home town of Vancouver, Canada. Since 2008, STAT has equipped SEO experts with massive-scale, real-time search data in markets and locations across the globe—all backed up by one-on-one, expert-level service. That’s how they’ve become the data partner of choice for some of the world’s largest online brands and SEO agencies.

Rob has been a developer and entrepreneur in the SEO space since 2005. He especially loves tackling big-data challenges in data mining and analytics. When he isn’t doing that, you can usually find him falling down a ski hill, splashing in the ocean, or taking cookies out of the oven.

Follow Rob on Twitter: @STATrob

Oct 2013 – What’s Next in Fashion eCommerce?

SEMpdx and FashioNXT
For our October event, we’re excited to be partnering with FashioNXT to bring our members an exciting panel discussion on the future of fashion eCommerce.

In integrating with Portland’s leading fashion show, we’ll be brining in panelists from both sides of the table, inbound marketing and fashion eCommerce technology, to answer the important question of ““.

Attendees can expect an engaging dialogue about what new trends in fashion retail technology mean for search marketers and also what trends in inbound marketing mean for retailers and designers.

Our great lineup of panelists includes people from backgrounds ranging from inbound marketing and e-commerce SEO to 3D modeling technology, push notification marketing, and Tumblr e-commerce.

Following the exciting panel discussion, attendees can join FashioNxt for the night’s runway show. Tickets for the runway show are sold separately and can be purchased at FashioNxt’s website. Use the promo code Fnt15210 to get at 10% discount.

FashioNXT Event Sponsor


MergerTech’s mission is to enable small to medium-sized technology companies to realize the value of their business. As the only investment banking firm exclusively focused on this space, we apply our deep domain expertise and global knowledge of buyers to deliver three key values: fast introduction to buyers, best terms and value, and greatest certainty of deal closure.


Vigor Industrial Shipyard, Swan Island

5555 N. Channel Ave. Bldg 10
Portland, OR 97217


Thursday, October 10th, 2013


5:00pm to 6:30pm. Panel discussion begins at 5:30 and ends at 6:15.

Meet the Panelists

The panelists for “What’s Next in Fashion eCommerce” were selected for their variety of perspective and experiences. It’s safe to say we’ll be treated to a lively and thought-provoking discussion!

Justin Schoen from REI

Natural Search Program Manager at REI

Justin Schoen is the head of Natural Search at REI and his experience includes nearly 14 years of hardcore search engine optimization. Justin will be coming down from REI HQ in Seattle to join us for the night. For all of the search-focused SEMpdx members, Justin  will be sitting on this integrated panel as the “SEO’s SEO”.


Ramamurthy Sivakumar, Managing Director at Intel Capital

R Sivakumar is Managing Director at Intel Capital, responsible for managing the Ultrabook and Perceptual Computing (UPC) Sector and running the Intel Capital Ultrabook Fund and the Intel Capital Experiences and Perceptual Computing Fund. The UPC sector is chartered with investing in innovative new technologies and capabilities to shape the future of computing experiences for Ultrabooks as well as Intel-based systems across the spectrum of devices.

Dan Coe at SEMpdx

, Founder & CEO of BlkDot

Dan Coe is the founder and CEO of the BlkDot, a startup here in town taking on the challenge of helping brands monetize Tumbr. BlkDot’s unique e-commerce system allows brands to create “shoppable” Tumbr posts to get their products seen (and consumed) by Tumblr’s unique audience.

george borshukov at sempdx

, CTO at Embodee

George Borshukov is the CTO at Embodee, platform for 3D apparel customization and try-on based in Portland. George’s background in computer graphics and visual effects includes directing Creative R&D at EA and developing the groundbreaking photorealistic computer generated shots for The Matrix series.


AJ Ramadan, Co-Owner at Gravitational Creations

AJ Ramadan is the Co-owner Gravitational Creations. Gravitational Creations is responsible for enabling lot of Layar augmented reality technology in Portland, including for the Oregonian, FashioNXT, and many other companies.


September 2013 – Benefit with Rand Fishkin

In September, SEMpdx welcomes special guest Rand Fishkin the CEO and Founder of . He will be presenting “The Mighty Nudge – the Future of Digital Marketing”. An audience favorite at past SearchFest conferences, his September presentation is highly anticipated and one not to be missed.

Location:  Urban Airship1417 NW Everett St., Portland, OR 97209

Date:  Tuesday, September 24

Time:  5:00 pm to 7:00 pm

Cost:  $50 in advance; $75 at the door

Everyone who registed by Friday, Sept. 20 by 5:00 pm was automatically entered to win a pass Bend WebCAM and Seattle Interactive Conference! Prizes will be drawn separately during the event. (Find discount codes to these conferences at the bottom of the SEMpdx home page.)

All Profits of the Event Will be Donated to a Great Cause!

Lola and Renae CottamSeptember is a special benefit event. All profits of this month’s event will be donated to the Cottam Library Fund to honor the parents of local SEO consultant and SEMpdx board member Michael Cottam.

Michael’s parents were tragically killed in June of this year by their neighbor, who then burned their house to the ground. Michael and his sister are trying to create a “Phoenix from the ashes” by raising funds to rebuild and expand the Myrtle Point Library, a place that their parents visited often, and had donated to in the past.

Find out more info about Michael’s parents and the fund drive on the Lola and Renae Cottam Rebuild a Library Facebook page. If you’d like to donate in addition to buying a ticket you can do so on the ticket form below. If you can’t attend but want to donate, you can also do this below.

About the Speaker

Rand FishkinRand Fishkin is the CEO & Co-Founder of the web’s most popular SEO Software provider; Moz. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle TimesNewsweek and PC World among others and keynoted conferences on search around the world. He’s particularly passionate about the Moz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife Geraldine DeRuiter, whose multiple-award-winning serendipitous travel blog chronicles their journeys.


Urban AirshipUrban Airship is generously supplying meeting space in their beautiful new office location, AND supplying us with a keg of beer to boot. Urban Airship provides mobile marketing solutions across all major mobile platforms. Improve customer engagement with push notifications, location-based marketing, and analytics.

Stoller-Family-Estate-logoStoller Family Estate is one of Oregon’s most highly regarded vineyards and wineries. Pioneering Oregonian and Founder, Bill Stoller, purchased his family’s second generation farm in 1993 with the vision of cultivating an enduring legacy for the land and Oregon wine industry.  Stoller Family Estate features North America’s first LEED® Gold certified winery, three guest homes and a new state of the art tasting room with panoramic vineyard views.

Sterling-CateringSterling Catering & Cookies was established in 2010 to provide Portland, Oregon with the finest local, sustainable and whenever possible, organic catering and cookies. We rely on the seasonal bounty of the Pacific NW so our ingredients are always fresh and of the highest quality. And we specialize in custom menus with plenty of suggestions for special dietary options like gluten free, paleo and vegan. Every detail is attended when it comes to the preparation and presentation of the food we make. Our number one concern is not just your satisfaction, but your absolute delight.

Raffle Prizes

We’re holding a raffle to raise additional money for the Cottam Library Fund. Check out the list of great prizes (and generous donors) below. Raffle tickets will be sold at the event for $10 each or 3 for $25. The more tickets you buy the more chances you have to win one or more of these great prizes!

  • 4 2nd-row seats for the Nov 6th Winter Hawks game — donated by the Portland Winter Hawks
  • A pair of Trail Blazer seats (300 level) at an upcoming weekend game, a choice of select dates — donated by Todd Mintz
  • A pair of OSU Beaver football tickets, a choice of select dates — donated by Ben Lloyd
  • Case of 90-point Bordeaux wine (2009 CHATEAU PLAISANCE St. Emilionne) — donated by Michael Cottam
  • An SEO audit of one website — donated by David Portney
  • 5 gallons of winner’s own custom homemade beer and, if they want, they can participate (we can make it at their home or office) — donated by Nathan Isaacs
  • Hair-M gift card for a “King’s Cut” — donated by Mike Rosenberg
  • Two Stoller Wine Prize Packages — donated by Stoller Family Estate
  • Google Laptop Sleeve — donated by Rosenberg Marketing
  • $75 gift card to Dennis’ 7 Dees — donated by Kristina Weis

Aug 28th – Documentary Film – “Connected”

Join co-hosts PRSA Portland Metro Chapter and SEMpdx to watch “Connected,” a funny, eye-opening, and inspiring film by Director Tiffany Shlain.

Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany Shlain is a filmmaker, writer, founder of the Webby Awards, and co-founder of The International Academy of Digital Arts & Sciences.

We’ll explore what it means to be connected in today’s tech-centric age – personally and professionally – through the film, along with discussion and networking afterwards.

  • Wed., Aug. 28, 2013
  • 7 p.m.
  • Hotel deLuxe - Portland, OR (popcorn will be provided, no host bar)
  • $5 at the door (if you previously signed up through Tugg, bring your ticket for free entry)

About the Film:
Have you ever faked a restroom trip to check your email? Slept with your laptop? Or become so overwhelmed that you just unplugged from it all?

In this funny, eye-opening, and inspiring film, Director Tiffany Shlain takes audiences on an exhilarating rollercoaster ride to discover what it means to be connected in the 21st century.

From founding The Webby Awards to being a passionate advocate for The National Day of Unplugging, Her love/hate relationship with technology serves as the springboard for a thrilling exploration of modern life…and our interconnected future.

Equal parts documentary and memoir, the film unfolds during a year in which technology and science literally become a matter of life and death for the director.

As Shlain’s father battles brain cancer and she confronts a high-risk pregnancy, her very understanding of connection is challenged. Using a brilliant mix of animation, archival footage, and home movies, Shlain reveals the surprising ties that link us not only to the people we love but also to the world at large.

A personal film with universal relevance, Connected explores how, after centuries of declaring our independence, it may be time for us to declare our interdependence instead.