April 2013 – Google Analytics for Pros
Two experts from ISITE Design will present the latest measurement strategies and analytics tactics that you can use to truly understand the results of your search engine marketing efforts.
When:
Tuesday, April 9th, 2013 - 5 pm to 7 pm
What:
Learn what you need to do to accurately measure your SEM, how to interpret the analytics data you have to surface meaningful insights about your SEM initiatives, and discover how SEM data can provide insights in to the behavior of your search visitors.
Where:
AboutUs – 107 SE Washington Street, Suite 520 – Portland, OR 97214
Who:
Amanda Bernard | ISITE Design
Amanda Bernard has over 8 years of experience in multimedia marketing and advertising including digital marketing and traditional media. As Director of Digital Marketing at ISITE Design, Amanda works with clients helping them build and utilize effective strategies for paid, organic, and social marketing channels.
She also works with clients to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience. Amanda has a digital marketing background that includes SEO, Paid Search, Social Media, PR, Advertising, Online Marketing, and developing cutting-edge marketing strategies across multimedia platforms for brands like KinderCare, Oregon Health & Science University, Planar Systems and the University of Oregon.
Ryan Summers | ISITE Design
Ryan Summers works with clients leading them through Day2′s digital optimization framework. Analytics and optimization can seem daunting task to many organizations, but Ryan excels at asking targeted questions that lead to effective measurement strategies, which are themselves the foundation of effective, ongoing optimization strategies.
Ryan lends his analytics talents to develop pay-per-click, search engine marketing, site optimization, and implementation strategies for industry leading brands in healthcare, higher education, e-commerce, and travel. Prior to joining ISITE, Ryan worked for Webtrends and Symantec to provide analytics support. Ryan is also an active member of Web Analytics Wednesday, a national analytics group.
May 14th 2013 is our annual “Members Only” event. Members receive free food and drinks and we’ll listen to a guest speaker brought in specifically for our members, and this year, the Members Only speaker will be David Mihm, speaking about Local Search.
Who:
We’ve all heard the “content is king” mantra as often as we’ve heard that “this is the year of mobile,” but how can marketers make content work for them in 2013? (Hint: Spinning articles and posting them everywhere to build links isn’t the answer.)
Who:
Many search marketers are familiar with term “Google Authorship.” If that doesn’t ring a bell, we bet you’ve seen the personal headshots that have been appearing next to some of the traditional search results in Google.
In this comprehensive session, Mike Arnesen will cover everything you need to know about Google Authorship, from initial set up to taking steps to build your Google AuthorRank.
When:
Michael Cottam is an independent SEO consultant based in Portland, and a board member of SEMpdx. Michael focuses on organic SEO, with many clients in the travel industry and the collector car industry.
Benjamin Lloyd is one of the founding board members of SEMpdx, and the President of Amplify Interactive, a boutique search engine marketing agency based in Portland, Ore. that boasts more than twenty years of combined experience.
Matthew Brown is a veteran digital strategist who has designed and implemented search marketing and audience development campaigns for dozens of companies, from Fortune 500 publishers and large e-commerce companies to emerging startups.
BicyclingHub.com has been selling top-quality cycling apparel on the Internet since 2001.