Two experts from ISITE Design will present the latest measurement strategies and analytics tactics that you can use to truly understand the results of your search engine marketing efforts.
Tuesday, April 9th, 2013 - 5 pm to 7 pm
Learn what you need to do to accurately measure your SEM, how to interpret the analytics data you have to surface meaningful insights about your SEM initiatives, and discover how SEM data can provide insights in to the behavior of your search visitors.
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Amanda Bernard | ISITE Design
Amanda Bernard has over 8 years of experience in multimedia marketing and advertising including digital marketing and traditional media. As Director of Digital Marketing at ISITE Design, Amanda works with clients helping them build and utilize effective strategies for paid, organic, and social marketing channels.
She also works with clients to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience. Amanda has a digital marketing background that includes SEO, Paid Search, Social Media, PR, Advertising, Online Marketing, and developing cutting-edge marketing strategies across multimedia platforms for brands like KinderCare, Oregon Health & Science University, Planar Systems and the University of Oregon.
Ryan Summers | ISITE Design
Ryan Summers works with clients leading them through Day2′s digital optimization framework. Analytics and optimization can seem daunting task to many organizations, but Ryan excels at asking targeted questions that lead to effective measurement strategies, which are themselves the foundation of effective, ongoing optimization strategies.
Ryan lends his analytics talents to develop pay-per-click, search engine marketing, site optimization, and implementation strategies for industry leading brands in healthcare, higher education, e-commerce, and travel. Prior to joining ISITE, Ryan worked for Webtrends and Symantec to provide analytics support. Ryan is also an active member of Web Analytics Wednesday, a national analytics group.