Rand Fishkin - SearchFest 2015 SpeakerRand Fishkin will be speaking on “Competitive SEO” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and tell us what you do for a living.

I founded Moz, a software startup in Seattle that helps marketers focused on SEO. For 7 years, I was the company’s CEO, and now I serve as an individual contributor, helping out wherever I can (which is mostly on product and marketing).

2) If you were to predict the volatility of the 2015 Mozcast for the rest of the year, what would it be and why?

I suspect Mozcast will show volatility in 2015 very similar to the last 2-3 years. We’ve reached a point where Google’s maxed out the number of new features, tests, and algorithmic changes their team can reasonably try out in the SERPs and see substantive improvement from, so I don’t expect we’ll see a much greater shakeup in the 12 months ahead vs. the past 36.

3) Is there another Panda / Penguin style update in Google’s future…and if yes, what might it address?

One of Google’s biggest remaining weaknesses is the dependency on anchor text. It wouldn’t shock me if there’s a big update that removes some of that focus and does for external link anchors something like what Hummingbird did for keyword-relevancy in results matching (or goes even further).

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