Michael Kahn: Searchers trust the engines to tell them which brands are the most relevant for the keyword. As a branding vehicle, paid search drives brand engagement. Brand term bidding (an offensive and defensive strategy). Brand terms...
Noah Elkin: 7 Reputation Management Rules to live by: 1) Be proactive: Use tools to learn where conversations about your brand are taking place. Improve internal processes before crisis hits. 2) Be relevant. Capture and analyze relevant...
Atif Rafiq: Yahoo. Discoverability: Enhanced listings with providers like Yahoo Local. Market Drivers. Complex Intent. Fill out your profile & keep detailed & accurate as possible. SearchMonkey: Site owners share structured date with Yahoo,...
David Mihm: Ranking Well in Google Maps. Google's local data comes from the Local Business Center, Third Party Data Providers & Web Crawling. Very important to claim your local listing at the Local Business Center. Top 4 ranking factors...all...
We are learning here and won't try to schedule an event during another industry event! Seems like many of you are going to SMX West this week and thus we haven't been able to get as many sign ups for Tuesday's Hot Seat as we had planned. We are...
Jordan will be speaking about Wordpress at Searchfest 2009 which will be held March 10th in Portland, Oregon. Get your tickets now. 1) Please give me your background and tell us what you do for a living. I started off as a web...
PPC Summit is the educational Search Marketing conference where you'll learn how to turbo-charge your Search Marketing profits direct from the experts. Microsoft, Google and others lead hands-on workshops, panel discussions, training...
Portland, Ore. - January 21, 2009 - Portland’s premier search engine marketing conference, SearchFest 09, will offer attendees the newest in strategy and technological advancements within the online search marketing industry. Industry experts,...
“I think it’s time for some tough love here…” Google’s Adam Lasnik When my wife and I went house shopping back in 2002, we viewed a house in Sherwood that I didn’t think much of but my wife really liked. She expressed quite openly...
I asked some of my fellow SEMPDX'ers for some predictions and here's what they came up with: Adam Audette - There will be fallout for small SEO/M shops and consultants - Paid search will get cheaper on Google - There will be a general tightening...