About a couple months ago, I read Peter Guralnick’s incredible 2 volume biography of Elvis Presley (Last Train To Memphis and Careless Love). Comparing Guralnick’s work to Matt McGee’s “U2: A Diary” (which I read this weekend) offers ...
It’s been a cold, but dry, weekend under the bridge. We did some hunting for small rodents Friday night, and found quite a few. My son liked them, but my daughter said they’re too crunchy. We’ve kept the kids running on the people-wheel to...
It was a wet, windy day under the Hawthorne Bridge. We tried to keep warm by the radiation of the laptop screen, but it just wasn’t enough and battery power was running low. Then an idea struck. Using many abandoned shopping carts for parts, I...
Damn, it’s getting cold under here, but things are looking up. I may move to a bridge with fewer leaks today, as the rain is affecting my ability to work… I came home from PDX Mindshare last night in a bit of a quandary. In my Living under a...
Jessica Bowman: Selling To The C Suite. By keeping SEO top of mind for everyone in the company Getting C-Suite buy-in is easy. Numbers, Demeanor. The numbers speak for themselves. C-Suite will love the ROI and buy-in. The problem: Everyone...
John Lessnau: Link Buying not Link Building Why buy links? You get the anchor text you want; you get on the page you want; you get the location on the page you want; you get the links that help you rank better. Why people don't buy links: Fear...
5 Simple Things: There's Still Time (Jimmy Duvall) 1)On every page of site, make sure there is a “View Shopping Cart” on every site page 2)Phone number) on every page. 3)Make sure you're answering all core questions on Shopping Cart...
Louise Rijk: Integrating Word of Mouth Marketing into the Advertising Mix. Word of Mouth is the act of consumers providing honest information to honest consumers. It's driven by influencers with large social networks who are inspired to talk...
SEO Design & Organic Site Structure (Mark Jackson) 7 habits of highly effective web design: Be Proactive: Keyword research, competitive analysis, creating a search engine friendly information architecture, search engine friendly web design,...
Content Creation: Winning Tactics for the Real World (Ted Uhle) Don't build a Frankensite. Business process & workflow must support SEO. Training for SEO. Locate and educate everyone in the workflow. Dedicated analytics for each person. ...