Common Excuses Why Companies Have Yet To Embrace Social Media (David Wallace) 1)Lack of control. Within social media environments, companies are afraid that their customers will talk about them, or even worse...to them. 2)No One To Monitor. ...
Twitter Revolution (Warren Whitlock) 3 stages of acceptance: Denial, Reluctant Acceptance, Meaningful Connections (If there is a meaningful conversation, comment about it). Your customers are on Twitter. Twittinsecrets.com...
Tips For Making More Money With Social Media (Michael Gray) Monetizing social media traffic is harder to monetize than most types of traffic. Only try to monetize it after you have a really solid grasp of how it works. Don't break the rules: ...
Rand Fishkin: Social Site Verticals Walkthrough Democratized Social News Sites (e.g. Digg, Reddit). What to do: Create Profiles, Connect with other users, Vote on content, comment, submit own content. High quality traffic from a linkability...
When you have a client that just won't act on your advice and recommendations, how do you handle it? in this case, I'm not talking about a debate over ideas or tactics, I'm talking about a simple failure to follow through with recommendations which...
“I know noble accents And lucid, inescapable rhythms; But I know, too, That the blackbird is involved In what I know.”…Wallace Stevens “Thirteen Ways of Looking at a Blackbird” When I purchased my first Vista ...
Now in its 10th year, the global SES Conference and Exposition Series educates tens of thousands of marketers each year, with a 98% satisfaction rate. SES Chicago (December 8 - 11), the only major Search Marketing Conference and Expo in the Midwest,...
SEMpdx Past President Kent Lewis gratefully agreed to answer some questions about his newest venture. 1) You have one successful search marketing agency…why start another one? What’s the relationship between Formic & Anvil? Anvil Media...
Logging into Facebook this morning I was greeted by the face of Todd Mintz, hawking Canadian club whisky to me in the form of a sponsored advertisement. If it were not for me noticing the word "sponsored" on the right I would've thought it was a...
I'm pretty sure that I first saw this video at a conference in Portland, and it was pretty impressive at getting the point across. At the end of the video, it only briefly gives credit to the creator, Michael Wesch - Assistant Professor of Cultural...