Kristy Bolsinger - SearchFest 2015 SpeakerKristy Bolsinger will be speaking on “Social Non-Paid” at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and tell us what you do for a living.

I’ve been in marketing, social media and customer experience for quite some time as both a consultant and as a member of an in-house team. Currently I work at PwC (PricewaterhouseCoopers) where I work with leading global brands helping them create comprehensive social, digital and customer experience strategies. I also get the opportunity to leverage my previous career spent in HR when working on employee engagement and collaboration projects. The beauty of being a consultant – I get to dip my hands in a lot of different types of work all while working with great colleagues and incredible clients.

2) What’s the secret to virality in a visual medium like Instagram or Pinterest?

In my opinion one of the most important factors that most folks get wrong is they fail to attack on an emotional level. You have to create content that hits on emotional triggers for the audience. This can be humour, passion, heartstrings, anger, what have you. But it has to actually resonate with someone in a way that is strong enough to cause them to act. In this case, the action is sharing because the goal is virality. So much content I see out there just falls completely flat and does not inspire the viewer to share. It’s easy to get wrong too and traipse into offensive territory so it’s important to take risks but doing so strategically and thoughtfully.

3) Is there still value to Google Plus or have people moved on from it?

There used to be value there if your audience was very technical or involved in search specifically. But I just don’t even see it being a valuable investment for those crowds anymore either. If your audience is engaging on a platform then go there, but for the folks I’ve been working with that’s just not happening on Google Plus. I’ve always kind of thought of Google Plus as a third sock, but anymore I think even that feels like a stretch. I would love for folks to show me how wrong I am. Anyone have a successful case study?

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