May 13, 2013 – It was a full house Tuesday night at this year’s Members Only event.  Local Search expert David Mihm, SEOmoz, gave a comprehensive session on the local landscape, including the latest changes and strategies to maximize results.

Among the top 7 changes that have occurred in local is the importance of Google+.  It’s amazing to consider that Google+ Local is just under a year old.  Aggressive changes continue to roll out and now more than ever, brand plus location is paramount regardless of your company size.  Help Google help you by implementing rel=publisher and rel=author tags and imbedding your map from My Places.

Another big change in Local Search is with Google’s backend.  Google Map Maker has decreased the amount of time it takes to review and it’s also improved the quality.  And believe it or not, reporting a problem to Google actually works now.  In all, it’s much easier to clean up data problems.

David closed the evening by sharing two process suggestions for improving time management: assign fundamental tasks to the agency and high return projects to the client.

If you’re not an SEMpdx member, join now and benefit all year!

Sarah Hinds
Sarah is a search marketing consultant, helping clients improve ROI through paid search, SEO and social media initiatives. She is also the Official SEMpdx Event Blogger and can be found at all of the monthly events.
Sarah Hinds
Share This