by Sarah Hinds | Feb 16, 2018 | Events, Local, SEO |
February 13, 2018 – We welcomed local SEO expert Greg Gifford, Director of Search and Social at DealerOn, to speak at this month’s event. Greg explained that ranking number one in search results is not where your primary focus should be anymore. Thanks to personalization, localization and proximity, every user sees slightly different results. Between signals you can optimize, signals you can’t optimize and changes Google makes, local SEO is not a simple process. With that in mind, Greg discussed five signals that we can optimize and...Read More...
by Sarah Hinds | Feb 10, 2017 | Events, Local, SEO |
February 7, 2017 – SEMpdx welcomed two SEO experts to speak at our February event. Kevin Chow, from Webfor, shared his insights on the future of local search, and David Portney, from 3Q Digital, discussed real-world SEO strategies and tactics that everyone can start implementing right away. Following are a few key take-aways from the evening: Centroids are not always located downtown. With desktop search, the centroid is located where the cluster grouping is for each vertical. With mobile search, the user is the centroid. When it comes to...Read More...
by Sarah Hinds | Sep 16, 2015 | Events, Local |
September 15, 2015 – After a brief summer respite, SEMpdx kicked off its new year of educational events with local search expert David Mihm from Moz. David shared with us the state of local search and several key developments to pay attention to. Here are just a few of the takeaways from the night: While the “table stakes” are still important (i.e. store locator, location data), other factors increasingly matter as well. For example, brands and authority, in-store visits and more. Organic local search results are becoming unrecognizable. In...Read More...
by Sarah Hinds | Apr 16, 2015 | Events, Local, Organic, SEO, social media, video |
April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event. With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More...
by Scott Hendison | Nov 30, 2013 | Local |
A Great Review Disallowed by Google When I went to Pubcon last month, I got invited to the first annual US Search Awards, as a guest of SEMpdx advisory board member Anne Kennedy of Beyond Ink. About 2pm on the day of the awards, I was checking to see what time I had to be there, and I noticed it was “Black Tie Requested”. Uh oh. Anywhere I go at a conference has been pretty informal and a few years ago I quit bringing even a tie and sports jacket, so all I had were cargo shorts and jeans. I didn’t want to be “that one...Read More...
by Sarah Hinds | May 15, 2013 | Events, Local |
May 13, 2013 – It was a full house Tuesday night at this year’s Members Only event. Local Search expert David Mihm, SEOmoz, gave a comprehensive session on the local landscape, including the latest changes and strategies to maximize results. Among the top 7 changes that have occurred in local is the importance of Google+. It’s amazing to consider that Google+ Local is just under a year old. Aggressive changes continue to roll out and now more than ever, brand plus location is paramount regardless of your company size. Help Google help you...Read More...
