SEO For 2017 & Beyond – SEMpdx Event Recap

SEO For 2017 & Beyond – SEMpdx Event Recap February 7, 2017 – SEMpdx welcomed two SEO experts to speak at our February event.  Kevin Chow, from Webfor, shared his insights on the future of local search, and David Portney, from 3Q Digital, discussed real-world SEO strategies and tactics that everyone can start implementing right away.  Following are a few key take-aways from the evening: Centroids are not always located downtown. With desktop search, the centroid is located where the cluster grouping is for each vertical.  With mobile search, the user is the centroid. When it comes to...Read More...

Building A Content Roadmap – SEMpdx Event Recap

Building A Content Roadmap – SEMpdx Event Recap January 10, 2017 – This month’s event focused on content roadmaps with OHSU’s Lisa Williams and SuccessWorks’ Heather Lloyd-Martin walking us through the full digital journey of a content asset. Lisa shared several key decisions you need to make.  First, choose a methodology for creating your roadmap.  This includes understanding content maturity.  It’s also important to define your process for story creation and curation.  Do you have a repeatable process?  Other decisions include defining your resources for storytelling and the channels in...Read More...

Facebook Ads – SEMpdx Event Recap

November 8, 2016 – We dove into Facebook advertising at this month’s event with Five Mill’s Susan Wenograd walking us through everything from the essential foundations to powerful tools that will help bring successful ad performance.  Here are a few highlights from her jam-packed presentation: Facebook analytics and Google analytics differ greatly. To better understand the data Facebook provides, be sure to assign specific conversion tracking. When it comes to audiences, look-alike audiences can be helpful in creating a pool. Also, don’t...Read More...

Personal Branding – SEMpdx Event Recap

Personal Branding – SEMpdx Event Recap September 13, 2016 – This month’s event brought special guest Mel Carson of Delightful Communications to speak to us about the importance of personal branding.  Mel began by explaining that personal branding means defining your professional purpose and being able to articulate your experience.  He went on to share several tips on how to create a successful personal brand, including these highlights: Build your personal brand through digital strategies and in person. The sweet spots of personal branding include a successful track record,...Read More...

Members Appreciation Workshop & Event – SEMpdx Event Recap

May 10, 2016 – SEMpdx members were in for a treat this week at the annual Members Appreciation event.  Dennis Yu, CTO at BlitzMetrics, joined us Tuesday for two sessions: an afternoon workshop on Facebook growth hacks and an evening presentation on social and SEM hacks. The members-only workshop was a truly hands-on event where attendees had laptops out and were guided through Dennis’ growth tactics step by step using the “dollar a day” technique for their own specific advertising campaigns.  The goal was for everyone to implement by the end...Read More...