B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

Advanced Paid Search – SEMpdx Event Recap

Advanced Paid Search – SEMpdx Event Recap June 5, 2018 – This month’s event focused on paid search with Benjamin Briggs, Search Engine Marketing Manager at CloudOne, presenting advanced tactics for effective campaigns.  He covered everything from layered bid adjustments to brand and budget safety to implementation.  Here are three takeaways from the night: Different keywords play a role in different parts of the customer journey. For example, short-tail, category non-brand keywords are effective when targeting customer awareness while long-tail, product non-brand keywords are more...Read More...

Local SEO – SEMpdx Event Recap

Local SEO – SEMpdx Event Recap February 13, 2018 – We welcomed local SEO expert Greg Gifford, Director of Search and Social at DealerOn, to speak at this month’s event.  Greg explained that ranking number one in search results is not where your primary focus should be anymore.  Thanks to personalization, localization and proximity, every user sees slightly different results.  Between signals you can optimize, signals you can’t optimize and changes Google makes, local SEO is not a simple process.  With that in mind, Greg discussed five signals that we can optimize and...Read More...

The Future of Digital Marketing – SEMpdx Event Recap

The Future of Digital Marketing – SEMpdx Event Recap January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing.  Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a generous Q&A session, providing their thoughts on all things digital.  Here are a few highlights from the night: Basic tactics are still working. Oftentimes, the problem companies face is not having a customer-centric strategy to work from. Continuing to focus on your overall content is important. Create...Read More...