Paid Media Strategies – SEMpdx Event Recap

Paid Media Strategies – SEMpdx Event Recap October 15, 2019 – SEMpdx welcomed Anthony Nichols, Founder of collystring, to speak at this month’s event where he presented, “How Owned Data Can Improve Your Paid Media Strategies”.  Below are several takeaways from the evening: Understand the different types of data: First Party (you are the owner & aggregator), Second Party (another business owns the data), Third Party (a large scale aggregator that sells data programmatically) Test different data sources to determine which performs better. Utilize Google Tag Manager. It’s an...Read More...

YouTube Video Advertising – SEMpdx Event Recap

YouTube Video Advertising – SEMpdx Event Recap June 4, 2019 – SEMpdx held its last educational event this week before breaking for summer.  We welcomed Sean McEntee, Senior Director of Client Services at 3Q Digital, who gave an excellent presentation, “Make YouTube Your Newest Performance Channel”.  Following are some of Sean’s tips and insights that stood out from the presentation: There are two main advertising formats: In-Stream and Video Discovery. It’s important to separate these formats by campaign. Prioritize TrueView for Action. Keep in mind this requires you to use Smart...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

Advanced Paid Search – SEMpdx Event Recap

Advanced Paid Search – SEMpdx Event Recap June 5, 2018 – This month’s event focused on paid search with Benjamin Briggs, Search Engine Marketing Manager at CloudOne, presenting advanced tactics for effective campaigns.  He covered everything from layered bid adjustments to brand and budget safety to implementation.  Here are three takeaways from the night: Different keywords play a role in different parts of the customer journey. For example, short-tail, category non-brand keywords are effective when targeting customer awareness while long-tail, product non-brand keywords are more...Read More...