Dr. Don Schultz, Ph.D. from Northwestern University and Agora, Inc, will be presenting here in Portland in four hour session called MEdia Generations: Media Allocation in a Consumer-Controlled Marketplace.
Media planning is a dramatically different marketplace i.e. “push-pull” – which has developed as a result of the current economic situation.
come explore what we’ve earned from the BIGresearch data about consumption by consumers and customers in both good economic times and bad. Find out what’s currently happening with media consumption all across the U.S. marketplace.
April 28, 2009
7:30am – 11:30am
Portland Center Stage
128 NW 11th Avenue • Portland, OR 97209
COST: $50 non-members
$40 for Members of PBA, AMA, PAF, ISF and PARC
Save $10 by using SEMPDX as the ID CODE, when you sign up here…