B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

She Said, He Said. Two SEOs give their take on how to solve your SEO questions.

A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer Rohrer of NorthSide Metrics ran through clear examples of how to deal with day-to-day SEO issues. Whether this was on migrating to a new content management system (CMS) or creating content for a blog, the solutions all came down to communication and research. They covered five topics with a stake in SEO...Read More...

The Future of Digital Marketing – SEMpdx Event Recap

The Future of Digital Marketing – SEMpdx Event Recap January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing.  Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a generous Q&A session, providing their thoughts on all things digital.  Here are a few highlights from the night: Basic tactics are still working. Oftentimes, the problem companies face is not having a customer-centric strategy to work from. Continuing to focus on your overall content is important. Create...Read More...

The Art of Storytelling – SEMpdx Event Recap

The Art of Storytelling – SEMpdx Event Recap October 17, 2017 – SEMpdx welcomed Casey Markee, Founder of Media Wyse, to speak at this month’s event.  Casey shared his expertise in creating and promoting exceptional brand stories.  Below are a few key takeaways from the presentation: Use the 5-step brand story approach: Who is the story for?  Why are we telling this story?  What is the story message?  How should we tell the story?  Where shall we share it? In order to find your story, it’s important to understand your brand story archetype. Take the free quiz available from...Read More...

Content Marketing Moneyball – SEMpdx Event Recap

Content Marketing Moneyball – SEMpdx Event Recap May 9, 2017 – SEMpdx hosted its annual Members Appreciation Night on Tuesday with special guest Larry Kim, founder of WordStream and founder/CEO of Mobile Monkey.  Larry presented a convincing case for data-backed content marketing and shared proven strategies we can employ in our own businesses to find unicorn content – unusually successful content that does well across channels.  Here are a few highlights from the evening: There is a widespread misunderstanding within marketing as to what defines quality content.  For instance, arguments...Read More...

Personal Branding – SEMpdx Event Recap

Personal Branding – SEMpdx Event Recap September 13, 2016 – This month’s event brought special guest Mel Carson of Delightful Communications to speak to us about the importance of personal branding.  Mel began by explaining that personal branding means defining your professional purpose and being able to articulate your experience.  He went on to share several tips on how to create a successful personal brand, including these highlights: Build your personal brand through digital strategies and in person. The sweet spots of personal branding include a successful track record,...Read More...