Charlotte Digital Summit 2019 Event Recap

Charlotte Digital Summit 2019 Event Recap As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of podcasting at Digital Summit Charlotte, is simply because I’ve never visited the city and am glad I did. It’s a lovely, yet high-growth city with excellent food. More importantly, the 2+ day Digital Summit provided a host of insights from dozens of speakers. I’ve highlighted the most interesting...Read More...

Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas

Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas This past week, I had the honor to attend and speak at Senior Care Sales & Marketing Summit (SMASH) in Las Vegas. While there were dozens of speakers and topics over three days, I thought I’d share highlights from my two favorite sessions. Creating a Social Media Measurement Framework Jim Sterne is truly a godfather of analytics and I was excited to see him on the conference schedule. He’s the founder of a host of associations and excels in making measurement more accessible to marketers. In his session, Jim talked about the ‘opportunity...Read More...

Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls

The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain, Matthew Capala, Alphametic In this session, Matthew shared recent research regarding the impact of organic search traffic (a primary source for a majority of websites) and key ranking factors. Those ranking factors have evolved from keyword-based to...Read More...

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, but I’ve elected to attend as many sessions as possible and share insights and thoughts with my SEMpdx peeps. My goal is to share the best highlights over the 2-day conference, for those that couldn’t make it or were too lazy to take their own notes. Enjoy and feel free to share your thoughts in the comments section below. For attendees with a VIP pass (like yours truly and other members of the...Read More...

Digital Summit Seattle Conference Highlights: Day 2

Digital Summit Seattle Conference Highlights: Day 2 The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on multiple fronts. Below is a high-level summary of insights from the sessions I attended. For a more in-depth exploration, I recommend following the #digitalsummit and #dssea hashtags on Twitter. Designing Connected Content, Mike Atherton, Facebook Mike reminds us that most consumers are consuming...Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...