Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls

The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain, Matthew Capala, Alphametic In this session, Matthew shared recent research regarding the impact of organic search traffic (a primary source for a majority of websites) and key ranking factors. Those ranking factors have evolved from keyword-based to...Read More...

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design

Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, but I’ve elected to attend as many sessions as possible and share insights and thoughts with my SEMpdx peeps. My goal is to share the best highlights over the 2-day conference, for those that couldn’t make it or were too lazy to take their own notes. Enjoy and feel free to share your thoughts in the comments section below. For attendees with a VIP pass (like yours truly and other members of the...Read More...

Digital Summit Seattle Conference Highlights: Day 2

Digital Summit Seattle Conference Highlights: Day 2 The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on multiple fronts. Below is a high-level summary of insights from the sessions I attended. For a more in-depth exploration, I recommend following the #digitalsummit and #dssea hashtags on Twitter. Designing Connected Content, Mike Atherton, Facebook Mike reminds us that most consumers are consuming...Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

She Said, He Said. Two SEOs give their take on how to solve your SEO questions.

A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer Rohrer of NorthSide Metrics ran through clear examples of how to deal with day-to-day SEO issues. Whether this was on migrating to a new content management system (CMS) or creating content for a blog, the solutions all came down to communication and research. They covered five topics with a stake in SEO...Read More...