May 10, 2016 – SEMpdx members were in for a treat this week at the annual Members Appreciation event.  Dennis Yu, CTO at BlitzMetrics, joined us Tuesday for two sessions: an afternoon workshop on Facebook growth hacks and an evening presentation on social and SEM hacks.

The members-only workshop was a truly hands-on event where attendees had laptops out and were guided through Dennis’ growth tactics step by step using the “dollar a day” technique for their own specific advertising campaigns.  The goal was for everyone to implement by the end of the session.

Dennis shared a number of tips throughout the day.  One such tip was to boost Facebook posts that have at least 30% response.  Also, when boosting, consider targeting specific locations.  Another piece of advice was to look for positive mentions in your post’s comments and ask permission to quote, or re-post, that mention.

One of the big takeaways from Tuesday was made at the business level.  Dennis reminded us that a key to successful social media marketing is to create a clear business-level strategy with repeatable processes.  And, bear in mind that everything you do should be governed by a set of check lists.

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