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andrew shotlandPlease join us on Tuesday, February 21, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome  Andrew Shotland, proprietor of and one of the top local search consultants in the industry

Registration for this event is free. SEMpdx will be providing pizza, salad and drink tickets for two (2) beverages.


Maximizing Local SEO: Exploring 4 Research Experiments and Multi-Location SEO Best Practices

When you are creating a website that needs to capture local search queries, there are a few key decisions that can spell success or failure for your local strategy. We’ll talk about local SEO best practices for building a local site and how to use AI to take your local SEO to the next level.

Our proprietary million SERP research has revealed surprising results on how to improve rankings for searches with local intent by improving insight into how Google ranks these terms in different geographic areas.

You’ll come away with an understanding of how to use AI for local SEO and how to develop a proper site structure to capture local terms, on-page optimization tactics, and the influence of other local tricks on rankings including case studies to demonstrate how you can invest in the right areas to increase local rankings at scale.

  • Understand the most important factors for building the ideal local website
  • The ability to identify local intent and develop a strategy to capture terms
  • Learn the impact of various on-page SEO tactics on local rankings at scale
  • How to prioritize investments to maximize your local SEO program and ROI


Speaker Bio

Andrew is CEO of a leading SEO consultancy with a specialty in Multi-Location & B2B SaaS SEO for 15 years. 

Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of, the association of Bay Area search marketing professionals. 

Andrew has over 20 years of experience in the Internet.  He was a founding member of NBC’s Internet group and former GM of He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

Date and Time
Tuesday, February 21, 2023 (THIRD Tuesday this month)
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.


Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.


Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!





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