You will need to use the same email address that you registered for SEMpdx membership to receive your 50% discount on ticket prices.
Please join us on Tuesday, March 14th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Tim Herscovitch, Director of SEO and BOL Agency.
Registration starts at $10 for SEMpdx members. SEMpdx will be providing pizza, salad and drink tickets for two (2) beverages.
To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.
Accounts Based (ABM/ABX) SEO & Marketing
Learn about the huge shift in B2B digital marketing towards “ABX” or “ABM” (account-based marketing), and how these highly targeted campaigns should take advantage of modern SEO strategies for maximum impact.
- Learn how to bring an account-based lens to SEO services that unlocks new value for B2B clients — and new revenue streams for your SEO practice
- Understand how to leverage GA4 in conjunction with leading ABM tools like 6sense to implement company-level reporting for B2B clients
- The importance of brand reputation in the SERP as part of any ABX campaign for B2B clients
- Analyzing quality vs quantity when generating B2B SEO content as part of an account-based SEO campaign
A 2x Webby Award winner and 2x SXSW Interactive nominee, Tim Herscovitch is a technical-leaning digital marketing expert with vast experience driving scalable customer acquisition and increasing revenue for B2B and B2C companies alike. As the founder of a digital agency, Tim found solutions for companies big and small that turbocharged their ability to scale. As an e-commerce director, Tim achieved multi-million dollar top-line growth. And as a product lead at USC, he championed work that led to national accolades. Tim is currently the Director of SEO at BOL.Agency, a B2B-focused digital performance marketing agency servicing clients in a wide variety of industries, including several Fortune 500 companies.
Date and Time
Tuesday, March 14th, 2023
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209
Parking & Transit
There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.
Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!