Speaker: Cindy Krum, CEO & Founder, MobileMoxie
Title: The Future is Now – Responding to Google’s AI Changes with SEO
Google’s changes in 2023 have been fast and furious, and the launch and evolution of interactive, AI-generated search results has everyone nervous and wondering how their organic traffic will be impacted.
CEO & Founder of MobileMoxie, Cindy Krum has a proven track record of anticipating and predicting changes from Google, and she will talk us through what to expect next, and how smart SEO’s can plan for it. Bard is Google’s AI system that will now push the number one organic rankings down, further in the search results.
Learn how great SEOs can maintain or even gain visibility in search results that are crowded with Google’s new AI content. Drive rankings by embracing new SEO strategies, tactics and content formats by understanding the impact of language models that Google uses to process information, like BERT and MUM, and how they impact SEO and Search Generated Experiences (SGE). This keynote will walk you through what to expect, and how you can plan for the evolution and future of search.