Speaker: Kirk Williams, Owner, ZATO Marketing
Title: Google Shopping Feed & Campaign Tips to Rule PMax, Shopping Ads, The World…
With the advent of Performance Max campaigns in the Ecommerce PPC world, one of the most crucial tools in the DTC brand’s toolbox is the… product feed. The product feed?! Yup, the product feed. In this session, Kirk will take a look at crucial optimization ideas within Google Merchant Center AND Google Ads to help give you an edge over your competitor in the land of Google Shopping.