Speaker: Rachel Heseltine, Vice President of Consumer Growth, Trader Interactive
Title: “It’s coming from inside the business!” Lessons from an experienced in-house marketer
When things can go wrong, they will go wrong, and it’s the job of the in-house marketer to pick their head up, figure out exactly what happened, and come up with a plan to fix it. Rachel’s worked on over 150 brands at large multinational (AOL, HPE) and medium sized businesses, and has seen many blunders that she and her team have had to work through. This session will walk through those case studies of common and not so common issues, to leave you with a firm handle on how to diagnose and fix these potential calamities.