Attendees: Here is the link to Marcus Tober’s presentation on Searchmetrics.com.
NOTE: October’s event is the 2nd Wednesday of the month, due to a conflict with the Bend WebCAM/Swivel Conference in Bend, OR.
Please join us on Wednesday, October 14, in the Heritage Room at BridgePort BrewPub as we welcome Marcus Tober from Searchmetrics, who will be presenting The Most Important Ranking Factors for Mobile Search Now and in the Future.
Why are mobile search ranking factors important and what make them different to Desktop Search? Based on his research, Marcus will share with us what are the key factors to succeed in mobile, and show examples to illustrate what you need to do achieve great results. Learn how to optimize content and pages for a successful mobile site.
This is not a monologue session which means there is a lot of time during the presentation to ask questions!
• Learn how and why mobile and desktop search are delivering different results and how they developed over the last years
• Get examples and best practices to optimize your mobile website according to most recent ranking factors
• That includes ranking factors for content, technical requirements like site speed and user engagement
Marcus Tober is the founder and CTO of Searchmetrics. Marcus also founded Ecards and More, one of the largest German online greeting card companies. When Marcus sold a majority share of the company in 2008 to Rocket Internet, it had as many as 180,000 unique visitors per day and generated up to 30 million impressions—results driven primarily by SEO. Now called Bonnyprints, it is one of Europe’s fastest growing online destinations for print products.
When Marcus began in earnest to develop search analytics software, search engine optimization was a little like panning for gold in the Hudson River – an unruly race between a handful of pioneers. In order to take his work to the next level, he devised a number of tools with which he assembled his own and others’ SEO projects into a dynamic, up-to-date database. With his comprehensive approach and an eye for detail, he quickly became one of the leading minds in the nascent field of search engine optimization. In 2005, Marcus founded his first SEO company which became Searchmetrics in 2007 and rapidly evolved the company to become a market leader in search analytics software.
At Searchmetrics, Marcus drives the ongoing improvement and development of their software while his team of highly skilled specialists guarantees the exceptional standard of data and innovation on which Searchmetrics was founded. A self-described Big Data and stats geek, Marcus is frequently asked to comment on trends in the industry. Every time Google makes a significant change to its algorithm—think Panda—or upsets the apple cart with ideas like secure search, Marcus is in demand. And he doesn’t mind ruffling some feathers with his opinions.
Follow Marcus on Twitter at @marcustober.
Date and Time
Wednesday, October 14, 2015
5:00 pm to 7:00 pm. Presentation starts at 5:30pm
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
Parking & Transit
There is street parking available around the venue ($1.60/hour until 7PM), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don’t forget about Uber and Lyft!
Robert Frost has been the Director of Events for SEMpdx since July 2014. He has over 10 years of experience in digital marketing, with a focus on Paid Media across many verticals, and over 20 years of management experience. Robert is currently the Director of Professional Services at Odysys, a SaaS provider for the hospitality industry. He is also the founder and principal of RPerro Media, where he consults with small businesses on their digital marketing initiatives. Robert was previously the Director of Media Operations at Ethology, a full-service digital agency, and also served as the General Manager of Ethology’s Portland office.
Outside of digital marketing, Robert is an avid wine enthusiast, foodie, and fitness fanatic, and can often be found wine tasting, checking out the city’s amazing restaurant scene, in the gym, or running on Portland’s beautiful riverfront and woodland trails.