What can we learn from the Bad Boys of marketing?
What works in the “get rich quick” and “get in shape” markets?
How can you apply those tactics in B2B and other brand-sensitive campaigns?
We call them affiliate marketers and infopreneurs, and they sell everything from nutritional supplements to “How to” guides. Some of them cross the line of propriety and legality. These guys test the hell out of their online marketing, and they know what works and what doesn’t.
What can we learn from them that applies to more conservative businesses and brands?
Brian Massey has studied the heady marketers and has summarized the key components of their landing pages – pages that convert at very high levels.
Join SEMpdx and our co-sponsor, Online Marketing Summit as we explore the techniques of these “Bad Boys of Online Marketing” to learn how we might improve our own online landing pages.
It WAS on Tuesday November 30th 2010
10:00am to 11:00 am PST
(Download the archive below)
Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes.
A veteran of more than 15 years, Brian began by developing open source marketing automation systems for companies seeking to build their online channels.
Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA’s Converge Conference.
He has developed training curriculum for professional organizations such as the Direct Marketing Association and Webmaster World.
Brian is the author of the The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Download the presentation
Online Marketing Summit has made it available through Webex, but we can’t embed it here. You have to go through their registration process, and download it.