Conference Agenda

Click on the links to the left, to jump to the Engage Track you are interested in. Each track has four sessions throughout the day, but attendees will receive videos of every session.

Click on the tab to review the session topic, description, and speakers, and let us know if you have any questions.

MORNING KEYNOTE

8:30 a.m. – 9:20 a.m.

Governor Ballroom

Innovation in Rip City
Trail Blazers digital marketing efforts have shifted over the past several seasons from riding the bench, to franchise cornerstone. With the landscape of the digital space constantly shifting – we listen to our fans, test and re-test metrics, measure every aspect of our digital reach, and funnel that all into one of the most entertaining shows in the Pacific Northwest. Sports geek or not, the Trail Blazers brand tells a story that everyone in Rip City can relate to.

Matthew Gardner

Matthew Gardner – Portland Trail Blazers

Matthew Gardner oversees customer experience for the Portland Trail Blazers and Rose Quarter, working with team members across digital, analytics, and creative services to deliver an innovative, fan-forward online experience. Throughout seven seasons (‘years’ to most) with the team, Matthew has witnessed the rapid adaptation of digital marketing – from failed web shows and SEO-killing microsites, to the department recently winning back-to-back NBA Digital Innovation Awards. Away from the court, you can find Matthew climbing remote mountainsides or backcountry skiing at night (he always leaves coordinates just in case), wearing a light suit he created from scratch.

Moderator: Anna Hutson – Avenue

LOCAL / MOBILE

App / Technical SEO

This will be in a fireside chat format.

Topic Level: Advanced

SPEAKERS:

Rob Ousbey
Rob Ousbey
Distilled
Emily Grossman
Emily Grossman
MobileMoxie

Moderator: Mike Arnesen – UpBuild

Voice and Assistant: The Bleeding Edge of Search

Excited about voice but not sure where to start? It may seem like uncharted territory, but it’s a natural evolution of search. Bing’s Purna Virji will highlight easy steps you can take with your regular PPC campaigns to best serve queries that originated via voice. Then, Moz’s Dr. Pete Meyers will show you how Google organic and voice are connected and how to rank for voice on Android and Google Home. You’ll walk away from this session on the bleeding edge of both PPC and organic voice tactics!

Topic Level: Intermediate

SPEAKERS:

Purna Virji
Purna Virji
Microsoft
Dr. Pete Meyers
Dr. Pete Meyers
Moz

Moderator: David Mihm – Tidings

Future-proofing Your Local Search Rankings

It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do? David will tell you what’s driving local rankings today and share his perspective about the dominant ranking signal of the future. Dana will follow up with how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings.

Topic Level: Everyone

SPEAKERS:

Dana DiTomaso
Dana DiTomaso
Kick Point
David Mihm
David Mihm
Tidings

Moderator: Scott Hendison – Search Commander, Inc.

Non-Facebook Social [PAID]

When it comes to driving traffic to your site, there’s more to paid social ads than just Facebook. Our two world class experts will be discussing Twitter, LinkedIn and more, to help you get the most out of your ad spend, and a better return on your investment.

Topic Level: Everyone

SPEAKERS:

Paula Keller Paula Keller
Search Influence
Manny RivasManny Rivas
Aimclear®

Moderator: Scott Hendison – Search Commander, Inc.

Library Room, Second Floor
Library Room -Second Floor - Sentinel Hotel

Do Links Still Matter? The Present and Future of Links for SEO

In this session, Mark and Ross will break down everything you need to know about today’s link landscape, including new data on the power of links for ranking, when links don’t make an impact and why, why superior content is the essential partner of link building, the most effective content for attracting links, and much more.

Topic Level: Intermediate

SPEAKERS:

Ross HudgensRoss Hudgens
Siege Media
Mark Traphagen
Mark Traphagen
Stone Temple Consulting

Moderator: Kent Lewis – Anvil Media, Inc.

End to End Analytics

Investing in content and SEO is only the first step. Determining what you measure and which data can help pivot your strategy is how you outpace your competition. Kane and Leslie will show you how to create effective analytics frameworks and how to use them for solving organic marketing challenges.

Topic Level: Intermediate

SPEAKERS:

Leslie ToLeslie To
3Q Digital
Kane JamisonKane Jamison
Content Harmony

Moderator: Matthew Brown – Moz

Paid Search: Origins

It is the dawn of time. This earth we know so well is a smoldering, inhospitable place. No plants grow, no creature can survive. The hard, implacable rocks that form our mountain ranges are being crushed and folded by forces that will take millions of years to shape. These are the forces! This is the power that drives the hand that drives ‘PPC’, the mighty sales lager, with the world’s best lead generator for business.

Topic Level: Everyone

SPEAKERS:

Ada Pally Ada Pally
Canadian

James Svoboda James Svoboda
WebRanking.com

Moderator: Todd Mintz – 3Q Digital

Daft Punk SEO

When you have millions of pages SEO is like a Daft Punk lyric: “Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”. Find out how big sites scale SEO and learn the processes that make Enterprise SEO successful.

Topic Level: Everyone

SPEAKERS:

AJ Kohn
AJ Kohn
Blind Five Year Old
John Shehata
John Shehata
Condé Nast

Moderator: Todd Mintz – 3Q Digital

Billiard Room, Second Floor

Billiard Room Second Floor - Sentinel Hotel

SOCIAL / CONTENT

You’ve Got Influence Over Me – Guiding You Through the Adventures of Influencer Marketing

Everyone’s talking about influencer marketing – that means everyone’s looking for influencers. The impact that influencers are having on social media and SEO, and the rise of micro-influencers, mean their relevance should not ignored. This session explores influencer marketing from top to bottom. You’ll learn how to become a more effective marketer by following the “Guide to True Influencer Marketing” unveiled at this seminar. And you might even hear a few stories of influencer marketing gone horribly wrong, and how to avoid marketing mistakes.

Topic Level: Everyone

SPEAKERS:

Matt Siltala
Matt Siltala
Avalaunch Media
Ian Lurie
Ian Lurie
Portent

Moderator: Scott Fish – 32° Digital

Dude, where’s my newspaper? Psychographics, Fake News and the marketers who love them.

This session will dive deep into one of the most important aspects of social advertising, audience targeting. Will and Marty unpack the mystery of content marketing in the age of audience targeting. Knowing whom to target with what has already become the most important skill of marketers and you can do it too! Evolutions in social psychographic targeting, now easily available, have quietly revolutionized how marketers ping the persuasive.

Topic Level: Intermediate

SPEAKERS:

Marty Weintraub
Marty Weintraub
Aimclear®
Will Scott
Will Scott
Search Influence

Moderator: Jessica Seidel – Louder Than Digital

 

Perfect Pages: Content That Ranks and Satisfies

The presentation will talk about strategy for the content creation process. We’ll discuss the pitfalls that many companies make, and how to prevent this wasted effort. Finally, the bulk of the talk will focus on creating “perfect pages” i.e. those pages that magically rank for 100s-1000s of terms and pull in 10x traffic through a combination of superior user experience and SEO.

Topic Level: Everyone

SPEAKERS:

Carolyn Shelby Carolyn Shelby
tronc
Cyrus Shepard
Cyrus Shepard
Fazillion

Moderator: Trish Carey – SellerEngine Software

 

Improving SEO and User Experience – The Technical Side

With Google’s continued focus on mobile and UX, the speed of sites has become more important than ever. Jon will show you how to make your pages load like AMP pages without the AMP! Bill will add to this by doing a deep dive into technical SEO and show you how to analyze those results and make recommendations for changes.

Topic Level: Intermediate

SPEAKERS:

Jon Henshaw Jon Henshaw
Raven Internet Marketing Tools
Bill Hartzer
Bill Hartzer
Consultant

Moderator: Kevin Getch – Webfor

Renaissance Room, Third Floor

Renaissance Room- Third Floor - Sentinel Hotel

BRAND / EXPERIENCE

Navigating the Complex Layers of Content Promotion [PAID]

Thanks to ever-changing search engine algorithms, pay-to-play models, and increasingly competitive markets, brands now have to promote content to get seen. Thankfully, content marketing has become the primary focus for most marketers, so there’s more than enough content to work with, right? But how do you know what content is the best to promote? Sometimes you might get lucky and see campaign success. Other times, it could cost you—literally and figuratively. That’s because, in order to see great results, you have to have great content to begin with. Find out how to get the content you need to be successful with paid content promotion—from initial strategy to final execution.

In this session, attendees will learn how to:

  • Identify what makes content bad, mediocre or excellent to promote
  • Leveraging content analytics to ensure you’re getting the most out of your content
  • Partner with content teams and marketers to get more of the content you need to be successful

Topic Level: Intermediate

SPEAKERS:

Anna Hrach Anna Hrach
Convince & Convert

Isaiah WalkerIsaiah Walker
Puppet

Moderator: Mike Rosenberg – Veracity

Lights, Camera, Marketing

Phil and Justin will help you navigate the complexities of producing online video for ads, content, and social media. From production to analytics, you’ll learn tips and tricks to improve the quality and performance of your videos.

Topic Level: Intermediate

SPEAKERS:

Phil NottinghamPhil Nottingham
Phil Nottingham Ltd.

Justin Briggs Justin Briggs
Briggsby

Moderator: Kent Lewis – Anvil Media, Inc.

Design / CRO

Help! I’m Doing Everything Right but It’s Not Working!

Do you use all the best tools, follow all the best practices, and listen to all the top experts…only to achieve mediocre (or disastrous) results? Maybe you have inconclusive or losing A/B or MVT tests? Or maybe sales plummeted after redesigning your site? You’re not alone. Relying on tools, best practices, and expert advice can actually do more harm than good because the old way of digital marketing no longer works. In this session, you’ll learn to spot weaknesses in your strategy and prioritize time and money where YOU need it most. This session will cover general CRO tips and CRO tips related to paid search like landing pages, ads, targeting options, etc. You’ll learn how to avoid common mistakes that even big brands make, and see what’s specifically worked in successful conversion optimization programs. You’ll also learn how to use data correctly to identify and prioritize problems and improve overall ROI.

Topic Level: Intermediate

SPEAKERS:

Mona Elesseily Mona Elesseily
Page Zero Media

Theresa Baiocco-FarrTheresa Baiocco-Farr
Conversion Max

Moderator: Anne Kennedy – Outlines Venture Group

Creative + Community = Great Content

Customer success isn’t just about creating the right stories. It’s about crafting the right balance of creative that engages your audience, not just with your brand but with each other. It’s about more than marketing, it’s about inspiring and galvanizing your community. Come join us and get actionable insights that will help move your digital marketing strategy from pushing out content to pulling together the customers you love.

Topic Level: Intermediate

SPEAKERS:

Megan HannayMegan Hannay
ZipSprout

Jen Lopez Jen Lopez
Welocalize

Moderator: Lisa Williams – Oregon Health Science University

Grand Ballroom, Third Floor

 

Grand Ballroom- Third Floor - Sentinel Hotel

AFTERNOON KEYNOTE

4:10 p.m. — 5:00 p.m.

Governor Ballroom

Mobile-First Indexing: Rethinking Position Zero

Historically in SEO, URLs and content needed a one-to-one relationship. Urls could be in the index, or not in the index; or maybe a website has been over indexed or under indexed. But when you remove the URL requirement on indexing, content historically stuck in AMP, PWA, Native Apps and databases can be ranked and surfaced without urls. Potentially, as in Google Home or Amazon Alexa, it can be surfaced without even a browser. Buckle-up buttercup. This is the future of SEO!

Cindy KrumCindy Krum
MobileMoxie

Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of “Mobile Marketing: Finding Your Customers No Matter Where They Are”, which gets 4.5 stars on Amazon. When she’s not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her dog, Ginger, and a good audio book!

Moderator: Kevin Getch – Webfor

Thursday, March 9, 2017
Sentinel Hotel – Portland, OR
Conference: 7:30 am – 6 pm
After Party: 6 – 10 pm
Hashtag: #EngagePDX
Register Now

Speaker Interviews:

  • Mona Elesseily - SEMpdx Engage 2017 Speaker
  • Jen-Lopez - SEMpdx Engage 2017 Speaker
  • Paula Keller - SEMpdx Engage 2017 Speaker

Engage 2017 Sponsors

Thursday, March 9, 2017
Sentinel Hotel – Portland, OR
Conference: 7:30 am – 6 pm
After Party: 6 – 10 pm
Hashtag: #EngagePDX
Register Now

Speaker Interviews:

  • Mona Elesseily - SEMpdx Engage 2017 Speaker
  • Jen-Lopez - SEMpdx Engage 2017 Speaker
  • Paula Keller - SEMpdx Engage 2017 Speaker

Engage 2017 Sponsors

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