Please join SEMpdx on Tuesday, December 8, at 1:00 pm on Zoom (download here) as we welcome Dave Rohrer, Founder and CEO of Northside Metrics, who will be presenting “Are You Getting Value From Your Webmaster Tools?”.
Google and Bing know your site better than most and have tons of data locked away in their webmaster tools. Reports of crawl errors, data about keywords used by visitors and a number of tools that you can use to improve your site. In 2020 a number of changes were made to Google Search Console and Bing Webmaster Tools, learn what they were and how to better use them going into 2021. Dave will also dig into the tools he uses to extract the data and how he uses these great resources for SEO, Content Marketing and Paid Search.
- What is new and improved in the new(er) Google Search Console and Bing Webmaster Tools.
- Ways to export and leverage the date better to help your SEO.
- What reports to focus on and when you should leverage them.
- Skills Level: Everyone
As an in-house and agency digital leader for more than 20 years, Dave Rohrer has solved problems and increased revenue for companies both large (Internet Retailer 100 & Fortune 500) and small (start-ups & small, local businesses). Dave is the co-host of The Business of Digital Podcast and runs Chicago-based digital agency NorthSide Metrics. Dave is an internationally recognized speaker and can be found sharing his digital marketing wisdom at conferences like PubCon, SES/ClickZ, Midwest Digital Marketing Conference, Engage and the Craft Brewer’s Conference.
Tuesday, December 8th, 1:00 pm – 2:00 pm
Zoom Webcast (Link in confirmation email)