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Please join SEMpdx on Tuesday, November 10, at 11:00 am on Zoom (download here) as we welcome Joe Martinez, Director of Client Strategy at Clix Marketing, who will be presenting “YouTube Ad Strategies that Drive Action”.


Joe Martinez

When you hear about the value of YouTube ads, you hear about the value of building awareness and growing the brand name. While this is all true, YouTube ads can do so much more. There are many ways advertisers can push action beyond the initial video ad view. This session will teach attendees what those actions are and showcase strategies that will lead to eventual conversions.

Key Takeaways:

  • Attendees will learn the main strategy benefits and differences between TrueView In-stream and TrueView Discovery Ads.
  • Learn what actions users can take while the ads are playing for each format, what creative works for each format, and what conversions we can push for each format.
  • How to work towards measuring the success of your YouTube campaigns beyond direct conversions.
  • Skills Level: Beginner to Intermediate

Speaker Bio

Joe Martinez is the Director of Client Strategy for Clix Marketing, and one half of the Paid Media Pros YouTube channel. While he is hands-on in all aspects of PPC, his true passions lie in display, remarketing, audiences, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for Social Media Examiner, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences such as SMX (Advanced, Munich, East, West), HeroConf, Pubcon (Pro, Florida, Austin), SMXL, SEMPO, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020.


Tuesday, November 10th, 11:00 am – 12:00 pm


Zoom Webcast (Link in confirmation email)

Cost is FREE to All, RSVP Now!

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