Google Analytics for Pros Recap

April 9, 2013 – ISITE Design’s Ryan Summers and Amanda Bernard joined us Tuesday night to share their analytics expertise.  It was an event jam-packed with tips on accurately measuring SEM and effectively interpreting analytics to surface key insights. Ryan began by quickly reviewing several important elements for ROI including tracking codes, CRM, custom data source and universal analytics.  From there, he dived in to some of the latest measurement strategies and tactics you can use to understand the results of your SEM efforts.  One...Read More...

Conversion Rate Optimization Recap

March 12, 2013 – This month’s event zeroed in on conversion rate optimization.  Click Advisors’ Theresa Baiocco joined us for the evening to share her tips on CRO, including a 7-step process that will convert more traffic and ultimately, improve profits. Before diving in, always begin by looking at the big picture and decide where conversion rate optimization fits in.  Calculate the revenue equation (Revenue = Traffic  x  Conversion Rate  x  Value of Conversion).  It’s important to focus on each component equally. Once you’ve looked at the...Read More...

Speed Dating

February 13, 2012 – In full spirit of Valentine’s Day this week, SEMpdx celebrated on Monday night with its own version of speed dating.  This month’s event proved invaluable to all who attended as we had a rare opportunity to sit down with some of the industry’s leading internet marketers and gain insight and answers to specific questions.  Table topics ranged from pay-per-click to International SEO and everything in between.  We even had a special visit from Google.  Amanda Janney and Erin Kelley, both of Google+, and Christina Collada, of...Read More...

Advanced Google Analytics

June 14, 2011 – At this month’s SEMpdx event, we heard from three analytics experts who gave their advice on effective ways to utilize Google Analytics and better understand the data. Agillian founder Carlos del Rio talked to us about regular expressions.  He explained how using advanced segments allows for many dimensions and metrics at the same time, which is extremely helpful when analyzing at such granular levels.  Carlos focused on regular expression keyword matching – for example, {1, 2} – and walked us through the advanced filter...Read More...

Advanced Google Analytics w/ Distilled’s Mike Pantoliano

Mike will be speaking spoke about Advanced Google Analytics at the June 14th SEMpdx Event. For more information and to purchase tickets, please click here. Follow Mike on Twitter. – See his presentation slides at the bottom of this interview… 1) Please give me your background and tell me what you do for a living. Sure thing. I grew up in New Jersey and got my undergrad in Baltimore’s Loyola University. I got into online marketing in-house first, then at an agency. I was the 2nd SEO consultant hire (after Ms. @KateMorris) for...Read More...

Advanced Analytics

Speakers: Allison Hartsoe from Semphonic Conrad Saam from Avvo Allison Hartsoe from Semphonic Measurement Framework + Passing data into web analytics tool requires configuration, doesn’t always give data you need by default. + In order to create measurement framework, need the full picture + For retail sites usually not a problem because most carts are relatively optimized and metrics are straightforward + Use proxies for success for softer conversions such as time on page – relevant for media, government, etc + Total value of...Read More...