Digital Summit Seattle Conference Highlights: Day 2

Digital Summit Seattle Conference Highlights: Day 2 The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on multiple fronts. Below is a high-level summary of insights from the sessions I attended. For a more in-depth exploration, I recommend following the #digitalsummit and #dssea hashtags on Twitter. Designing Connected Content, Mike Atherton, Facebook Mike reminds us that most consumers are consuming...Read More...

Digital Summit Seattle Conference Highlights: Day 1

Digital Summit Seattle Conference Highlights: Day 1 This week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a recap of session highlights was sufficient for the SEMpdx ecosystem. Below are highlights from various sessions on day one of the two-day digital marketing conference. I plan to provide another recap of day two shortly. If you’re sad you missed this round, fear not, as there are more Digital Summit conferences coming to a city near you, including...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

November 10, 2015 – It was a sold-out evening at this month’s SEMpdx event.  WebRanking’s James Svoboda – a former Portlandian – joined us and shared his expertise on conversion rate optimization, where he began with his 10-Point Guide to CRO: Conversions are everyone’s business.  It drives business metrics. Don’t rely on designers and developers for CRO. CRO is situational, not absolute. So test everything! CRO struggles with other digital marketing. Fortunately, analytics is available to put a value on things. Compromise, but never concede....Read More...