Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

November 10, 2015 – It was a sold-out evening at this month’s SEMpdx event.  WebRanking’s James Svoboda – a former Portlandian – joined us and shared his expertise on conversion rate optimization, where he began with his 10-Point Guide to CRO: Conversions are everyone’s business.  It drives business metrics. Don’t rely on designers and developers for CRO. CRO is situational, not absolute. So test everything! CRO struggles with other digital marketing. Fortunately, analytics is available to put a value on things. Compromise, but never concede....Read More...

Google Analytics for Pros Recap

April 9, 2013 – ISITE Design’s Ryan Summers and Amanda Bernard joined us Tuesday night to share their analytics expertise.  It was an event jam-packed with tips on accurately measuring SEM and effectively interpreting analytics to surface key insights. Ryan began by quickly reviewing several important elements for ROI including tracking codes, CRM, custom data source and universal analytics.  From there, he dived in to some of the latest measurement strategies and tactics you can use to understand the results of your SEM efforts.  One...Read More...

Conversion Rate Optimization Recap

March 12, 2013 – This month’s event zeroed in on conversion rate optimization.  Click Advisors’ Theresa Baiocco joined us for the evening to share her tips on CRO, including a 7-step process that will convert more traffic and ultimately, improve profits. Before diving in, always begin by looking at the big picture and decide where conversion rate optimization fits in.  Calculate the revenue equation (Revenue = Traffic  x  Conversion Rate  x  Value of Conversion).  It’s important to focus on each component equally. Once you’ve looked at the...Read More...