Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

November 10, 2015 – It was a sold-out evening at this month’s SEMpdx event.  WebRanking’s James Svoboda – a former Portlandian – joined us and shared his expertise on conversion rate optimization, where he began with his 10-Point Guide to CRO: Conversions are everyone’s business.  It drives business metrics. Don’t rely on designers and developers for CRO. CRO is situational, not absolute. So test everything! CRO struggles with other digital marketing. Fortunately, analytics is available to put a value on things. Compromise, but never concede....Read More...

Google Analytics for Pros Recap

April 9, 2013 – ISITE Design’s Ryan Summers and Amanda Bernard joined us Tuesday night to share their analytics expertise.  It was an event jam-packed with tips on accurately measuring SEM and effectively interpreting analytics to surface key insights. Ryan began by quickly reviewing several important elements for ROI including tracking codes, CRM, custom data source and universal analytics.  From there, he dived in to some of the latest measurement strategies and tactics you can use to understand the results of your SEM efforts.  One...Read More...

Conversion Rate Optimization Recap

March 12, 2013 – This month’s event zeroed in on conversion rate optimization.  Click Advisors’ Theresa Baiocco joined us for the evening to share her tips on CRO, including a 7-step process that will convert more traffic and ultimately, improve profits. Before diving in, always begin by looking at the big picture and decide where conversion rate optimization fits in.  Calculate the revenue equation (Revenue = Traffic  x  Conversion Rate  x  Value of Conversion).  It’s important to focus on each component equally. Once you’ve looked at the...Read More...

Speed Dating

February 13, 2012 – In full spirit of Valentine’s Day this week, SEMpdx celebrated on Monday night with its own version of speed dating.  This month’s event proved invaluable to all who attended as we had a rare opportunity to sit down with some of the industry’s leading internet marketers and gain insight and answers to specific questions.  Table topics ranged from pay-per-click to International SEO and everything in between.  We even had a special visit from Google.  Amanda Janney and Erin Kelley, both of Google+, and Christina Collada, of...Read More...