Reasons why to buy branded paid keyword search terms in Google AdWords

Reasons why to buy branded paid keyword search terms in Google AdWords Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere. I believe this is logical, but short-sighted thinking. In this article, I outline at least five reasons to buy branded terms in paid search. 1....Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

The Future of Digital Marketing – SEMpdx Event Recap

The Future of Digital Marketing – SEMpdx Event Recap January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing.  Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a generous Q&A session, providing their thoughts on all things digital.  Here are a few highlights from the night: Basic tactics are still working. Oftentimes, the problem companies face is not having a customer-centric strategy to work from. Continuing to focus on your overall content is important. Create...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Designing Websites with Panda, RankBrain, and Phantom in Mind

Designing Websites with Panda, RankBrain, and Phantom in Mind Much has been written about the Google Panda algorithm, and other quality and core algorithm updates such as Phantom or RankBrain. Images courtesy Ed Schipul, Allan Ajifo, and Will Sowards on Flickr. Have these algo changes affected your site’s rankings? I guarantee it…even if you didn’t see a boost or a push-down in the rankings, you can be sure that some of your competitors got hit and lost rankings, and probably some of them got a boost as well. What makes it tough on webmasters and SEO people is that while we know vaguely the kinds...Read More...