2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

The Future of Digital Marketing – SEMpdx Event Recap

The Future of Digital Marketing – SEMpdx Event Recap January 9, 2018 – At this month’s sold out event, we welcomed a panel of experts to share their insights on the future of digital marketing.  Scott Hendison, Todd Mintz, Anna Hutson and Kevin Getch – all SEMpdx board members – hosted a generous Q&A session, providing their thoughts on all things digital.  Here are a few highlights from the night: Basic tactics are still working. Oftentimes, the problem companies face is not having a customer-centric strategy to work from. Continuing to focus on your overall content is important. Create...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Designing Websites with Panda, RankBrain, and Phantom in Mind

Designing Websites with Panda, RankBrain, and Phantom in Mind Much has been written about the Google Panda algorithm, and other quality and core algorithm updates such as Phantom or RankBrain. Images courtesy Ed Schipul, Allan Ajifo, and Will Sowards on Flickr. Have these algo changes affected your site’s rankings? I guarantee it…even if you didn’t see a boost or a push-down in the rankings, you can be sure that some of your competitors got hit and lost rankings, and probably some of them got a boost as well. What makes it tough on webmasters and SEO people is that while we know vaguely the kinds...Read More...

10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to make a huge impact with early-stage companies via marketing. I’ve also found start-ups tend to listen and respect marketing partners, likely because they know less about marketing and already have too many hats to wear to have time to get in the way. Most startups are looking to make the biggest possible...Read More...