To maximize visibility in organic search results for industry terms, brands must increase ‘domain authority’ with Google. This is often achieved by securing a meaningful quantity of inbound links from high quality websites trusted by Google....
For the past twenty years, websites have provided a critical touch point for prospects and customers. Despite the increased popularity of social media platforms and more recently, ChatGPT, websites are still an important component of an online...
[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...
When Larry & Sergey launched Google in 1998, they had no idea their fledgling company would become a global sensation and even become a verb found in the dictionary. Today, it’s difficult to avoid the behemoth’s extensive reach in your daily...
Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future....
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the text, I ranked clients’ websites on popular search...
Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are. For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to...
I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...
Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons,...