Reasons why to buy branded paid keyword search terms in Google AdWords

Reasons why to buy branded paid keyword search terms in Google AdWords Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere. I believe this is logical, but short-sighted thinking. In this article, I outline at least five reasons to buy branded terms in paid search. 1....Read More...

Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls

The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 recap: Voice, Rebel Brands and UX Design. The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain, Matthew Capala, Alphametic In this session, Matthew shared recent research regarding the impact of organic search traffic (a primary source for a majority of websites) and key ranking factors. Those ranking factors have evolved from keyword-based to...Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

She Said, He Said. Two SEOs give their take on how to solve your SEO questions.

A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer Rohrer of NorthSide Metrics ran through clear examples of how to deal with day-to-day SEO issues. Whether this was on migrating to a new content management system (CMS) or creating content for a blog, the solutions all came down to communication and research. They covered five topics with a stake in SEO...Read More...