Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

SEO For 2017 & Beyond – SEMpdx Event Recap

SEO For 2017 & Beyond – SEMpdx Event Recap February 7, 2017 – SEMpdx welcomed two SEO experts to speak at our February event.  Kevin Chow, from Webfor, shared his insights on the future of local search, and David Portney, from 3Q Digital, discussed real-world SEO strategies and tactics that everyone can start implementing right away.  Following are a few key take-aways from the evening: Centroids are not always located downtown. With desktop search, the centroid is located where the cluster grouping is for each vertical.  With mobile search, the user is the centroid. When it comes to...Read More...

Building A Content Roadmap – SEMpdx Event Recap

Building A Content Roadmap – SEMpdx Event Recap January 10, 2017 – This month’s event focused on content roadmaps with OHSU’s Lisa Williams and SuccessWorks’ Heather Lloyd-Martin walking us through the full digital journey of a content asset. Lisa shared several key decisions you need to make.  First, choose a methodology for creating your roadmap.  This includes understanding content maturity.  It’s also important to define your process for story creation and curation.  Do you have a repeatable process?  Other decisions include defining your resources for storytelling and the channels in...Read More...

Designing Websites with Panda, RankBrain, and Phantom in Mind

Designing Websites with Panda, RankBrain, and Phantom in Mind Much has been written about the Google Panda algorithm, and other quality and core algorithm updates such as Phantom or RankBrain. Images courtesy Ed Schipul, Allan Ajifo, and Will Sowards on Flickr. Have these algo changes affected your site’s rankings? I guarantee it…even if you didn’t see a boost or a push-down in the rankings, you can be sure that some of your competitors got hit and lost rankings, and probably some of them got a boost as well. What makes it tough on webmasters and SEO people is that while we know vaguely the kinds...Read More...

Mobile Ranking Factors – SEMpdx Event Recap

October 14, 2015 – SEMpdx welcomed special guest Marcus Tober, founder and CTO of Searchmetrics, to speak at this month’s event.  Marcus brought a wealth of knowledge on mobile ranking factors as he shared an excellent presentation with helpful insights.  Here are a few highlights from the night: Look at the full chain of devices to get a clear understanding of how the deck has changed. It’s all about user experience. In fact, the acronym, SEO, could also be defined as search experience As a whole, millennials are not loyal to anything, which...Read More...