Engage 2019 Mini-Interview: Joy Hawkins

Engage 2019 Mini-Interview:  Joy Hawkins Joy Hawkins will be speaking on Local SEO at Engage which will take place March 7–8 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I’m the owner of Sterling Sky Inc which is a local search agency that does Local SEO, PPC & consulting for small businesses or other local search agencies. I’m also the author of The Expert’s Guide to Local SEO and own the Local Search Forum. 2) Please share some of the top errors...Read More...

How to Respond to Online Reviews: Best Practices

The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online reviews. As a result, companies must be proactive and disciplined about managing online reviews to maximize the positive impact on brand perception and ultimately, sales. Why Online Reviews Matter According to research by Harvard Business School, a single star increase in the Yelp five-star rating system can increase revenue between five and nine percent. Brands can increase customer advocacy by...Read More...

2019 Engage Mini-Interview: Aaron Levy

2019 Engage Mini-Interview:  Aaron Levy Aaron Levy will be speaking on SEM at Engage which will take place March 7–8 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I started working in digital in college. I was a full time co-op at DuPont for about 8 months, where they tasked me with implementing what was then Omniture Sitecatalyst enterprise wide. Seemed like maybe a dicey task for an intern, but I got a TON of experience that I’d never have gotten otherwise. I...Read More...

2019 Engage Mini-Interview: JR Oakes

2019 Engage Mini-Interview:  JR Oakes JR Oakes will be speaking on SEO at Engage which will take place March 7–8 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. Studied Industrial Design at NCSU. Became an architectural glass artist for 10 years where we designed and executed beautiful work for the Army, SAS, Veteran’s memorials, Coach K, Lexmark, NCSU, etc. I was always a geek and developed websites on weekends and transitioned into development upon the birth of...Read More...

Five Digital Marketing Trends to Watch in 2019

Five Digital Marketing Trends to Watch in 2019 By its very nature, digital marketing is constantly changing as new technology emerges. Because of this, it can be difficult to predict where the industry is headed and to differentiate between fads and true trends. As industry professionals, however, we owe it to our clients to stay in front of these changes and leverage the most promising new technologies to help them continue connecting with their customers. As the Vice President of Search at Logical Position — a national digital marketing agency headquartered in Portland, Oregon — I’m...Read More...

2019 Engage Mini-Interview: Ashley Ward

2019 Engage Mini-Interview:  Ashley Ward Ashley Ward will be speaking on Content Marketing at Engage which will take place March 7–8 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I wear many, many hats, but the largest hat I wear is Digital Marketer. My career first took off as a journalist focusing on public relations and hard-hitting newsworthy content. Then, the digital age approached, which meant it was time to move from print to digital and fast. So, I quickly...Read More...