Maximizing PPC Marketing

Maximizing PPC Marketing Ada Pally, VP, Digital Media Services at Clearlink cites an opening cautionary note: PPC doesn’t work for every client. Some clients may actually meet goals doing social media marketing or organic efforts. If you’re going to succeed at PPC, you must get on top of your data, especially your conversions. If you’re over-reporting or under-reporting conversions, it’s time to back to school. Pay attention to your queries “Get as granular as you can with your keywords,” Morgan advises.” “Be thoughtful...Read More...

Facebook Advertising

Facebook Advertising Marty Weintraub is in the house. Marty Weintraub, founder of Aimclear,  is always provocative, ever-engaging and reliably on top of the hottest data. Want to know what the bots are up to? Marty can tell you some whoppers. Why should you avoid targeting consumers who deal primarily in cash? (hint: criminals). Also –  exclude cheapskates from audience targeting – those folks who score for searches on “free stuff.” There’s probably not much value there. In a flurry of a deck Weintraub spun conference slides into...Read More...

3 Fun (Non-SEO) Things You Can Do with Free SEO Tools to Make Your Life Easier & Less Frustrating

3 Fun (Non-SEO) Things You Can Do with Free SEO Tools to Make Your Life Easier & Less Frustrating SEOs like me tend to use a lot of different tools because they improve efficiency and help us get our jobs done more expediently. I tend to use a lot of tools and one of my former teammates even when so far as to call me a “tool hog”, so to counter that I wrote a post on the Portent blog with a list of useful SEO and other tools I like to use. But I don’t just use SEO tools to make my day-to-day SEO tasks easier, there are some SEO tools that I also use to get around common scenarios on the web that are a source of frustration....Read More...

Community Over Competition: Why Logical Position is Sponsoring Engage 2018

Community Over Competition: Why Logical Position is Sponsoring Engage 2018 On Thursday, March 8th digital marketers from around the country will gather at the Sentinel Hotel for Engage – Portland’s homegrown digital marketing conference. Event attendees will hear keynote presentations from important national voices in digital marketing as well as learn from local industry professionals on a host of topics including branding, SEO, paid search and social. Logical Position will again serve as an Engage conference sponsor and our team members are excited to soak up all the learning they can at this year’s event....Read More...

Engage 2018 Keynote Interview: Purna Virji

Engage 2018 Keynote Interview:  Purna Virji Purna Virji will be giving the Morning Keynote at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. Like most of us search marketers, I found my way into the industry quite serendipitously. I’m a former journalist and TV producer, having produced a series of award-winning talk shows on public television in Philadelphia. We had amazing guests on the show, from Nobel Prize winners like...Read More...

Engage 2018 Mini-Interview: Will Scott

Engage 2018 Mini-Interview:  Will Scott Will Scott will be speaking on Facebook Ads at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. We help businesses successfully market online. More and more I do that, personally, by working to develop our team, coaching, teaching and speaking. I built my first website in 1994. I was very fortunate to return to school from the Marines at a time when the Internet was just becoming a...Read More...