She Said, He Said. Two SEOs give their take on how to solve your SEO questions.

A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer Rohrer of NorthSide Metrics ran through clear examples of how to deal with day-to-day SEO issues. Whether this was on migrating to a new content management system (CMS) or creating content for a blog, the solutions all came down to communication and research. They covered five topics with a stake in SEO...Read More...

When Worlds Collide – Paid Search on Marketplaces

Is Amazon Marketplaces advertising dangerous? Elizabeth Marsten wants us to know Amazon advertising is “dangerous.”  The monster platform now has 300 million active customer accounts; 64% are Prime members. Amazon captures data points nobody else can access – desktop, mobile apps, grography, basket size, similar products, wishlists and more. For advertisers, it’s a bit of a challenge. You have no control over who’s in the auction with you. What to do? See Marsten’s SlideShare presentation for tips on what...Read More...

Spy on your competitors in your spare time!

What’s keeping your competitors up at night? The inquiring mind of Matt Van Wagner would like to know. And he wants you to know too. “Turn your competitive intelligence into a corporate asset,” says Wagner. “Find out what they did in the past, are doing currently – and plan to do.” Competitors will always be with us, and that’s aggravating, but they do leave breadcrumbs in the form of easily discovered public information. Your competitors’ websites can speak loudly about intentions in posted...Read More...

Maximizing PPC Marketing

Maximizing PPC Marketing Ada Pally, VP, Digital Media Services at Clearlink cites an opening cautionary note: PPC doesn’t work for every client. Some clients may actually meet goals doing social media marketing or organic efforts. If you’re going to succeed at PPC, you must get on top of your data, especially your conversions. If you’re over-reporting or under-reporting conversions, it’s time to back to school. Pay attention to your queries “Get as granular as you can with your keywords,” Morgan advises.” “Be thoughtful...Read More...

Facebook Advertising

Facebook Advertising Marty Weintraub is in the house. Marty Weintraub, founder of Aimclear,  is always provocative, ever-engaging and reliably on top of the hottest data. Want to know what the bots are up to? Marty can tell you some whoppers. Why should you avoid targeting consumers who deal primarily in cash? (hint: criminals). Also –  exclude cheapskates from audience targeting – those folks who score for searches on “free stuff.” There’s probably not much value there. In a flurry of a deck Weintraub spun conference slides into...Read More...

3 Fun (Non-SEO) Things You Can Do with Free SEO Tools to Make Your Life Easier & Less Frustrating

3 Fun (Non-SEO) Things You Can Do with Free SEO Tools to Make Your Life Easier & Less Frustrating SEOs like me tend to use a lot of different tools because they improve efficiency and help us get our jobs done more expediently. I tend to use a lot of tools and one of my former teammates even when so far as to call me a “tool hog”, so to counter that I wrote a post on the Portent blog with a list of useful SEO and other tools I like to use. But I don’t just use SEO tools to make my day-to-day SEO tasks easier, there are some SEO tools that I also use to get around common scenarios on the web that are a source of frustration....Read More...