Engage 2018 Mini-Interview: Natalie Aller

Engage 2018 Mini-Interview:  Natalie Aller Natalie Aller will be speaking on Mobile Apps at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I have worked in digital marketing for the past 10 years and specifically in mobile app user acquisition for the past 8 years. I started my app career running the marketing department for a mobile app start-up as their 5th employee. When I left, the company had over 300 apps on the App...Read More...

12 questions to ask when hiring an SEO/SEM company

Selecting a search engine marketing (SEM), pay-per-click (PPC) or search engine optimization (SEO) vendor can be daunting. That assumes you’ve already made the decision to outsource rather than build an in-house team and to work with a boutique SEM/PPC/SEO agency over a freelancer/consultant or even a larger traditional full-service agency. Having had experience selecting and managing marketing vendors can be helpful, but there are unique evaluation criteria when considering SEM/PPC/SEO companies. This post covers both the most common...Read More...

Engage 2018 Keynote Interview: Ian Lurie

Engage 2018 Keynote Interview:  Ian Lurie Ian Lurie will be giving the Morning Keynote at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I’m the founder of Portent, Inc, a digital agency in Seattle that works across the marketing stack: We do SEO, paid, social media, content, and analytics. We were acquired in September 2017 and are now a Clearlink digital agency. I haven’t bought a yacht or anything – I’m still...Read More...

Engage 2018 Mini-Interview: Eli Schwartz

Engage 2018 Mini-Interview:  Eli Schwartz Eli Schwartz will be speaking on Mobile SEO at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I am the Director of Organic Product at SurveyMonkey. In my role, I am responsible for the growth of organic traffic to all of our properties and products. As the architect of our SEO strategies, I have a deep partnership with the product, design and engineering teams to ensure everything...Read More...

Engage 2018 Mini-Interview: Kane Jamison

Engage 2018 Mini-Interview:  Kane Jamison Kane Jamison will be speaking on Content Marketing at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I’m the founder of Content Harmony, a content marketing agency based in Seattle. We primarily work with eCommerce, software, and consumer brands to build content marketing programs that are heavily driven by results from PR, paid social media, and SEO. 2) What is the...Read More...

Engage 2018 Mini-Interview: Ada Pally

Engage 2018 Mini-Interview:  Ada Pally Ada Pally will be speaking on PPC at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I spent the first half of my career as an SEO and SEM consultant, working with tech and high growth companies. I then joined agency life and have spent the last 7 years successfully growing omnichannel digital agencies alongside successful client relationships. My first love is paid search and I...Read More...