The State of Digital Marketing Industry Relations

The State of Digital Marketing Industry Relations IMAA 2017 Survey Results As a member of the Interactive Marketing Association Alliance (IMAA), SEMpdx participated in a national survey last year, and the results are now available. In 2016, IMAA fielded an important piece of industry research on the digital industry and the relationships between agencies, brand marketers, and technology/media solutions providers. The research was conducted in partnership with more than 15 other local and regional professional marketing associations. The survey was designed to help the industry understand the...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

Congratulations to Selin Sari – the SEMpdx scholarship winner!

Congratulations to Selin Sari – the SEMpdx scholarship winner! This year SEMpdx partnered with OSU’s PACE program to offer a scholarship for their Digital Brand Management Certificate. The SEMpdx board reviewed several submissions for the scholarship and is excited to announce the winner: Selin Sari.  The OSU certificate program is offered online, and consists of 4 courses. Congratulations to Selin! Selin is an exchange student from Stuttgart, Germany, currently studying Marketing and Advertising at Portland State University.  Back home she is a student at the Media University in Stuttgart, studying...Read More...

Danielle Hickey-Duhon – April 2017 Member of the Month

Danielle Hickey-Duhon – April 2017 Member of the Month This is not a joke. Our April Member of the Month is Danielle Hickey-Duhon! Danielle is an Account Manager at Obility, an agency providing B2B demand generation and inbound marketing services in Portland, OR. In order to get to know her better, we asked her all the important questions and are sharing them with you. About Danielle Hickey-Duhon Area(s) of Expertise “Analytics, SEO, Social Media” What do you like most about Digital Marketing and why? “Digital Marketing helps businesses of all kinds reach people searching for...Read More...

Missed Engage? Get the Videos!

Missed Engage? Get the Videos! Did you miss attending Engage 2017? The videos of all of the sessions and keynotes – over 1,000 minutes – will be available for your viewing pleasure. The videos will show the presenter speaking with their slide deck on screen at the same time, with the slides advancing at the correct times. Simply purchase the Video Bundle now, and we’ll send you an email with instructions on how to view the videos 4 to 6 weeks following the Engage 2017 conference (which was held March 9th). The estimated delivery date for the videos is April 15th,...Read More...

2017 Engage Mini-Interview: Rob Ousbey

2017 Engage Mini-Interview:  Rob Ousbey Rob Ousbey will be speaking on Mobile Search at the Engage Conference, which will take place March 9, 2017 in Portland. For more information, or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. As VP Operations at Distilled, I get to spend most of my time running our Seattle office. My team is mostly SEO & marketing experts, delivering work for clients across a range of industries and types of business. As far as my background: like most of the speakers and attendees at...Read More...