Influencer Marketing Strategy Best Practices, Tips and Trends

Influencer Marketing Strategy Best Practices, Tips and Trends I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among the three of us centered around the future of influence and how marketing and sales will evolve in the coming years. One area we touched briefly upon was the role social media influencers play in our lives. The interview inspired me to take a deeper dive into the rapidly evolving and often...Read More...

Advanced Link Building Tactics & Strategies

The Advanced Link Building track brings new metrics and competitive analysis strategies to the forefront so that you’ll be armed with the tools to find the strategies that are working to increase rankings. First up is Rand Fishkin from SEOmoz in Seattle, second is Adam Audette from Audette Media and this session is being moderated by Scott Hendison from Search Commander.  Topics covered include how to dissect the domain authority and how to dissect the strategies being employed by your competitors. Rand Fishkin, SEOmoz The future of Great...Read More...

Link Building in 2011

January 11, 2011 – EngineWorks’ Scott Fish began the evening by providing ways to get your company to buy into the culture of link building.  Get your PR team involved and have them treat articles as information hubs.  You should also educate your sales team to understand that your search position can equal a sales proposition.  Finally, track link building activity.  Make a list of employees who can help influence your link building strategy and distribute a company-wide strategy document outlining action items. Blu Drobushevich, from...Read More...

Link Building for the SEO Professional

Blogosphere SearchFest 2010 Session Link Building for the SEO PRofessional Speakers: John Andrews – JohnOn.com Adam Audette – AudetteMedia Moderator: Todd Mintz Liveblogger: Nick Herinckx of Anvil Media Inc, a Portland Oregon SEM agency Session Details General Link Building The old saying, “build great content and links will come naturally” just isn’t true, there is so much great content on the web that nobody knows about. In order to get inbound links, you have to not just build great content, but advertise and promote that...Read More...

Link Building Seminar – February SEMpdx Event Recap

February 9, 2010 – Tuesday night began with Ian Lurie, from Portent Interactive, sharing his suggestions on making the link building process as easy as possible.  Anticipate how people might break your links and create 301 redirects.  You should also perform a search query for any non-linking citations and beware of people stealing your content. EngineWorks’ Kent Schnepp discussed the importance of link bait as a major factor in determining ranking.  When defining your link bait strategy, ask such questions as who your target audience is,...Read More...

Think Outside the Link

Link building has changed forever as we know it, and it’s time to either adapt to the new relevance, or flounder at the bottom of the SERPS. When I first started offering search marketing services, I would guarantee a certain number of links per month to clients, because it seemed to me that it was all about volume. The websites that were at the top of Google for any given phrase typically had the most links, and as you worked your way down the page, the number of inbound links going to each site dropped. The logical assumption was...Read More...