November 13, 2012 – This month’s focus was on Google Authorship, likely the next big game changer in search. Mike Arnesen, Senior SEO Analyst from SwellPath, provided an in-depth look at Authorship and how Google+ can improve your...
Tuesday, October 9, 2012 – This month’s event focused on Google’s two biggest algorithm changes in the past two years: Panda and Penguin. SEO expert Michael Cottam began by dissecting the Panda update, including the human quality raters,...
September 11, 2012 – SEMpdx kicked into high gear Tuesday night with its first educational event of the new year. Matthew Brown, of AudienceWise, presented his guide on structured data, covering the latest on structured data markup, Open Graph,...
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May 8, 2012 – The much anticipated Members Appreciation Night took place this week with Bing’s Duane Forrester sharing his insights on how search engines work – specifically Bing – and how we can apply that knowledge to successful search...
April 10, 2012 – The focus at this month’s SEMpdx event was pay-per-click ads. Ryan Campbell, from Amplify Interactive, guided us through a few quick and easy ways to set up a campaign on Google’s Display Network. Tips included selecting...
February 13, 2012 – In full spirit of Valentine’s Day this week, SEMpdx celebrated on Monday night with its own version of speed dating. This month’s event proved invaluable to all who attended as we had a rare opportunity to sit down with...
January 10, 2012 – This month’s event began with a discussion on mobile search. Before delving into optimization strategies, Scott Fish, from ethology, shared several mobile trends to emphasize its growing importance and relevancy. Among...
October 11, 2011 – SEMpdx welcomed back one of its favorite speakers Tuesday night. Ian Lurie, from Portent Interactive, joined us for this month’s event to explain how social media suffers from a real lack of legitimacy and what we as...
June 14, 2011 – At this month’s SEMpdx event, we heard from three analytics experts who gave their advice on effective ways to utilize Google Analytics and better understand the data. Agillian founder Carlos del Rio talked to us about regular...