Top Digital Marketing Trends – April SEMpdx Event Recap

April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More...
Top 10 Giant Site Audit FAILs

Top 10 Giant Site Audit FAILs

I spend a lot of my day doing technical site audits for clients. It’s often pretty tedious work, but I’ve run into a number of little problems–things that often aren’t even visible to the user–that had giant repercussions for search. There have been a few of them where the fix was BIG…where the development team explained how everything depended on X, and changing X would take forever and break everything and the site would be ugly and users would cry…etc. Then we’d have the little conversation...Read More...
Google Personalized Menus

Google Personalized Menus

For years I’ve been puzzled by the inconvenience of all the Google menus and login areas, because from one Google menu to another, they’ve been woefully inadequate and missing key items. Even their “settings”, “more info”, and “account” sections from service to service are incomplete, like this dashboard, where you cant get to X and this supposed “products page” that’s missing Y and Z. This was exactly what I wanted! Thank you for finally fixing this, Google! Personalized Menus...Read More...
Bridging the Paid/Organic Gap – March SEMpdx Event Recap

Bridging the Paid/Organic Gap – March SEMpdx Event Recap

March 10, 2015 – With SearchFest still fresh on our minds, SEMpdx gathered for its monthly educational event on Tuesday.  The focus?  Bridging the gap between PPC and SEO.  SwellPath’s Craig Galyon encouraged us to take a holistic approach to search marketing, walking us through proven tactics for evaluating its overall effectiveness. One of the evening’s key takeaways was the importance of focusing on data to answer questions such as whether to bid on branded keywords.  Oftentimes, marketers answer that question from an historical...Read More...
5 Reasons to Get the  SearchFest Video Bundle

5 Reasons to Get the SearchFest Video Bundle

  SearchFest 2015 was another resounding success thanks to all the great speakers, SEMpdx board, members and SearchFest attendees. The SEMpdx SearchFest team and Board of Director Membership Chair, Nathan Isaacs are hard at work taking lots of great video footage from the show to provide attendees and even non-attendees access to a SearchFest 2015 Video Bundle for the first time in our 9 year history of sponsoring the one day conference. Here are 5 reasons to get the video bundle, whether or not you attended SearchFest: You can’t...Read More...
SearchFest 2015 Video Bundle

SearchFest 2015 Video Bundle

SearchFest Videos Now Available Over 17 Hours (1,000+ minutes) of Presentations and In Depth Q&A View online or download and watch anytime Presenters in the video bundle include keynote Tim Mayer, President of Heddle Marketing and eCommerce Quarterback with the Pittsburgh Steelers, Rand Fishkin & Rae Hoffman, Marty Weintraub & Will Scott, Joanna Lord & Mark Traphagen, Larry Kim, Marshall Simmons and Ian Lurie. Please visit the 2015 SearchFest Speakers page for a complete list of presenters. Presentation topics include SEO,...Read More...