SEMpdx Board of Directors Position Available: Membership

SEMpdx Board of Directors Position Available: Membership SEMpdx currently has a Board of Directors position available — Membership Director. This position will work proactively to retain and grow our organization’s membership. It will include working with other Board Members and member volunteers to achieve membership goals. If you’re interested in serving the Portland SEM community and enjoy working with other people, please fill out the form below and submit your application. If elected by the Board of Directors, you would be expected to complete the rest of the vacated 2-year...Read More...

Google Penalties: A Guide for Manual Action Removal and Recovery – 2017 Edition

Google Penalties: A Guide for Manual Action Removal and Recovery – 2017 Edition Receiving a Google Penalty can be a devastating blow for any website. Whether it’s a site-wide or partial match, manual actions applied to a domain by Google can see organic search traffic appear to fling itself off a cliff. Original source While the previous example is a reported penalty, recovering from an algorithmic penalty can sometimes be hard to diagnose. It can also be harder to recover from, as when a manual action is applied to a site you have a direct connection with Google to let it be known you fixed issues that they identified....Read More...

How To Get A Post On Our SEMpdx Blog

Hey y’all, We’re opening up the blog to anybody for guest posting on any topic relevant to search marketing. I’ve been tasked with writing a blog post on how to get your blog post posted on our blog. I’m supposed to share with you the steps and rules you need to follow to make this happen. Here’s the deal though…there aren’t any. You just need to convince me that your post is worthy…and then I hook you up. Speaking of hook-ups…if I really like your post, I might sweeten the deal by offering you some schwag or a free ticket to one of our...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Adam Krumbein – June 2017 Member of the Month

Adam Krumbein – June 2017 Member of the Month June is the last month before our summer break! So Adam Krumbein will be our last Member of the Month until September. Adam is the Marketing Director at Southwest Antennas, which specializes in the design and manufacture of high-performance broadband RF and Microwave antennas. In order to get to know him better, we asked him all the important questions and are sharing them with you. About Adam Krumbein Area(s) of Expertise “Email Marketing, SEO, Sales Pipeline Development” What do you like most about Digital Marketing and why?...Read More...

Editing Your Corporate Membership

Editing Your Corporate Membership Ever since we moved our membership platform from Amember Pro to Wild Apricot, each month we get emails from corporate members that are having trouble getting employees registered for events, and this month is no exception. Almost invariably, this is because the employee they are trying to register is not listed as a member under their corporate membership. Because the question comes up so frequently, I’ve made a one minute video showing how to do this below, after you log in to your account here. We realize it’s a bit of a pain,...Read More...