Local SEO – SEMpdx Event Recap

Local SEO – SEMpdx Event Recap February 13, 2018 – We welcomed local SEO expert Greg Gifford, Director of Search and Social at DealerOn, to speak at this month’s event.  Greg explained that ranking number one in search results is not where your primary focus should be anymore.  Thanks to personalization, localization and proximity, every user sees slightly different results.  Between signals you can optimize, signals you can’t optimize and changes Google makes, local SEO is not a simple process.  With that in mind, Greg discussed five signals that we can optimize and...Read More...

SEMpdx and OSU PACE scholarship winners talk about their experience

SEMpdx and OSU PACE scholarship winners talk about their experience SEMpdx and OSU PACE are excited to continue to offer a scholarship for one lucky recipient this Winter Term The selected winner will be able to pick between their choice of two different certificates – Digital Brand Management or Advanced Digital Marketing. How will you choose? Twice every year we offer a scholarship to one of two marketing certificates; each certificate is comprised of 4 online courses, each course is approximately 5 weeks long, with weekly assignments. More details about the courses and schedules can be found here,...Read More...

Engage 2018 Mini-Interview: Kristine Schachinger

Kristine Schachinger will be speaking on Links at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. Kristine Schachinger started her career in 1998 as a front-end developer and website designer. She has almost 20 years of experience in website design, development and implementation experience and has helped design/code/implement sites for everyone from SMBs to Reba McEntire, AOL,...Read More...

Engage 2018 Mini-Interview: Matt Van Wagner

Engage 2018 Mini-Interview:  Matt Van Wagner Matt Van Wagner will be speaking on PPC at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I consider myself a business decathalete as I have built my 30+ year career in small companies across a wide spectrum of hardware and software companies, where I’ve been involved in all facets of business management, but primarily as a sales and marketing professional. This diversity of...Read More...

Engage 2018 Mini-Interview: Jose Cebrian

Engage 2018 Mini-Interview:  Jose Cebrian Jose Cebrian will be speaking on Email Marketing at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living I’ve been with Merkle for 3.5 years, as SVP, Digital Messaging, which includes email, SMS, push, and in-app messages. In my role, I am charged with driving innovation inside of our client base, working in tandem with our dedicated account teams. Before joining Merkle, I spent nine...Read More...

Engage 2018 Mini-Interview: Lynnette Fusilier

Engage 2018 Mini-Interview:  Lynnette Fusilier Lynnette Fusilier will be speaking on Email Marketing at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. In 2004, I launched my first business, an online directory that connected folks living in or moving to Portland with the people, places, and things that made them feel at home. And for 12 years, I dedicated myself to learning the nuts and bolts of email, social, and content...Read More...