December 2014 – Holiday Networking Party

SEMpdx Joins Forces with Local Organizations for a Holiday Party! Join SEMpdx, pdxMindShare, Social Media Club, PRSA, and AMA after work on Dec. 11 to celebrate the holiday season by eating, drinking, and partaking in good conversation. Light appetizers will be provided. There will be a no-host bar. When: Thursday, December 11th, 5:30pm – 9:00pm Where: Spirit of 77, 500 NE Martin Luther King Jr Blvd, Portland, OR 97232 (map) Parking & Transit: Very limited free parking in the shared lot, but plenty of metered street parking ($1.60/hour...Read More...

Is Search the Question?

There’s a debate going on at SEMpdx and throughout the search marketing world around the use of “search” and “search marketing” when describing what we do. It is not a new conversation. We had it years ago at EngineWorks when deciding what our new tagline should be. At the time, this was probably in 2010, the tag was Power Through Search Engines and we provided High Performance Search Marketing. A major reason for the change in marketing was to avoid the pigeon hole that having the term “Search Engines” in our branding inferred. We settle on...Read More...

Recent Changes from AdWords & Bing

PPC “Back To School” Presentation for SEMpdx On September 9th I gave a talk at SEMpdx’s “Back to School” event. I was asked to review changes in the PPC/SEM world that occurred over the summer. There were some exciting and controversial changes in paid search recently, and my presentation reviewed the following changes in AdWords and Bing. My Presentation   Recent Updates from AdWords and Bing Summer 2014 from Ryan Campbell   Links to the changes covered in the deck AdWords Updates AdWords migrating...Read More...

Search Engine Marketing Scholarship – 2014 Fall Term

It’s that time of year again. The time when Portland State University’s Center for Executive and Professional Education and SEMpdx partner up to offer a Fall scholarship for the Search Engine Marketing Course (within the Digital Marketing Strategies Certificate Program). Presented by PSU CEPE and SEMpdx This really is an amazing opportunity for one lucky person. This course begins on November 7th, 2014, and will run for three consecutive weeks (classes are 10am – 4pm on Fridays only), ending on November 21st, 2014. The current scholarship...Read More...
SEMalt is Skewing Your Stats

SEMalt is Skewing Your Stats

There is a Ukranian bot out there that is crawling and distorting the stats for millions of  websites, and to some degree, is affecting every single site I’ve looked at this past week. Go to Google Analytics, look at your referrers, and I’ll bet you a beer that SEMalt and crawler.semalt.com are both listed with dozens of visits over this past month.  In some cases we’re seeing a history with them dating back to January 2 of this year. What is SEMalt Up To? According to one of their employees:  Then he answered again, and fed...Read More...

Internet Marketing Jobs

This is the SEMpdx internet marketing job board, where you can post a job or position you’re trying to fill locally…   (You cannot really edit this content because this page is 3o1’d  in the advanced section of the Yoast SEO plugin below)  Read More...