Content Marketing Moneyball – SEMpdx Event Recap

Content Marketing Moneyball – SEMpdx Event Recap May 9, 2017 – SEMpdx hosted its annual Members Appreciation Night on Tuesday with special guest Larry Kim, founder of WordStream and founder/CEO of Mobile Monkey.  Larry presented a convincing case for data-backed content marketing and shared proven strategies we can employ in our own businesses to find unicorn content – unusually successful content that does well across channels.  Here are a few highlights from the evening: There is a widespread misunderstanding within marketing as to what defines quality content.  For instance, arguments...Read More...

Michael Rasko – May 2017 Member of the Month

Michael Rasko – May 2017 Member of the Month May is Member Appreciation Month for SEMpdx and our newest Member of the Month is Michael Rasko. Michael is the Marketing Manager of Jordan Ramis PC, a Portland-based law firm that offers a comprehensive package of legal services in Dirt Law, Business Law, Local Government Law, and Litigation and Dispute Resolution. In order to get to know him better, we asked him all the important questions and are sharing them with you. About Michael Rasko Area(s) of Expertise “Analytics, PPC, SEO” What do you like most about Digital Marketing...Read More...

The State of Digital Marketing Industry Relations

The State of Digital Marketing Industry Relations IMAA 2017 Survey Results As a member of the Interactive Marketing Association Alliance (IMAA), SEMpdx participated in a national survey last year, and the results are now available. In 2016, IMAA fielded an important piece of industry research on the digital industry and the relationships between agencies, brand marketers, and technology/media solutions providers. The research was conducted in partnership with more than 15 other local and regional professional marketing associations. The survey was designed to help the industry understand the...Read More...

Prioritize, Build & Measure Digital Campaigns – SEMpdx Event Recap

Prioritize, Build & Measure Digital Campaigns  – SEMpdx Event Recap April 11, 2017 – SEMpdx welcomed John McPhee and Ryan Campbell, both of Oregonian Media Group, to present at this month’s event.  Together, they shared their recommendations on how to effectively prioritize, build and measure digital campaigns.  Here are a few takeaways from the night: Building your marketing campaign is about prioritization. John likened it to a staircase, noting the first step is a good website and mobile experience.  Next is SEO, followed by email.  As you move up the staircase, build out your branded paid search, display...Read More...

Congratulations to Selin Sari – the SEMpdx scholarship winner!

Congratulations to Selin Sari – the SEMpdx scholarship winner! This year SEMpdx partnered with OSU’s PACE program to offer a scholarship for their Digital Brand Management Certificate. The SEMpdx board reviewed several submissions for the scholarship and is excited to announce the winner: Selin Sari.  The OSU certificate program is offered online, and consists of 4 courses. Congratulations to Selin! Selin is an exchange student from Stuttgart, Germany, currently studying Marketing and Advertising at Portland State University.  Back home she is a student at the Media University in Stuttgart, studying...Read More...

Danielle Hickey-Duhon – April 2017 Member of the Month

Danielle Hickey-Duhon – April 2017 Member of the Month This is not a joke. Our April Member of the Month is Danielle Hickey-Duhon! Danielle is an Account Manager at Obility, an agency providing B2B demand generation and inbound marketing services in Portland, OR. In order to get to know her better, we asked her all the important questions and are sharing them with you. About Danielle Hickey-Duhon Area(s) of Expertise “Analytics, SEO, Social Media” What do you like most about Digital Marketing and why? “Digital Marketing helps businesses of all kinds reach people searching for...Read More...