Google Analytics Referral Spam Filtering

Google Analytics Referral Spam Filtering

If you look at your domain referrals in Google Analytics you’ve probably noticed a huge increase in the number of junk referrers over the past year, right? Starting with SEMalt back last winter, in recent months it’s gotten so bad that in many cases they’ve taken over the entire top 10. Take a look for example at our site, where nearly a third of the referring traffic is fake…   Why is This Happening? The reason this is happening is that various websites around the world are scraping your Google Analytics user IDs...Read More...
4 ways to stay ahead of the AdWords mobile curve

4 ways to stay ahead of the AdWords mobile curve

In 2014, mobile queries within Google Search surpassed desktop searches for the first time in Internet history. Mobile users on average spend more time per day on their device than desktop users, and there are no signs of those numbers reversing course.  A large portion of these mobile users are on smartphone devices that have full-internet browsing capabilities.   Luckily for you, marketers are still lagging behind consumers in catching onto this trend. There’s still plenty of opportunity to capture big ROI using various publishers...Read More...
Members Appreciation Night – May SEMpdx Event Recap

Members Appreciation Night – May SEMpdx Event Recap

May 12, 2015 – The highly anticipated Members Appreciation event took place this week with special guest Brent Csutoras of Kairay Media joining us to share his insights on how to effectively leverage social media.  His presentation was jam-packed with time-saving tips and tools to help you get the most out of social.  Here are some of the night’s takeaways: Utilize lists on Facebook and Twitter. These lists are great in that they allow you to silo. Schedule your Facebook updates and take advantage of the Save function.  Remember, it’s OK to...Read More...

Top Digital Marketing Trends – April SEMpdx Event Recap

April 14, 2015 – A sold-out crowd welcomed Ethology’s Mike Corak to this month’s SEMpdx event.  With experience building successful strategies over the years for companies like Coca-Cola, FedEx and Walt Disney, Mike walked us through all things digital as he shared the top trends for 2015 that deserve our attention. Customer experience is the next big thing – This brings together content strategy and user design. Content quality over quantity – Before creating any new content, take care of your existing content. Think ROT: redundant, outdated...Read More...
Top 10 Giant Site Audit FAILs

Top 10 Giant Site Audit FAILs

I spend a lot of my day doing technical site audits for clients. It’s often pretty tedious work, but I’ve run into a number of little problems–things that often aren’t even visible to the user–that had giant repercussions for search. There have been a few of them where the fix was BIG…where the development team explained how everything depended on X, and changing X would take forever and break everything and the site would be ugly and users would cry…etc. Then we’d have the little conversation...Read More...
Google Personalized Menus

Google Personalized Menus

For years I’ve been puzzled by the inconvenience of all the Google menus and login areas, because from one Google menu to another, they’ve been woefully inadequate and missing key items. Even their “settings”, “more info”, and “account” sections from service to service are incomplete, like this dashboard, where you cant get to X and this supposed “products page” that’s missing Y and Z. This was exactly what I wanted! Thank you for finally fixing this, Google! Personalized Menus...Read More...