Why SEMpdx Hot Seats are So Hot

Why SEMpdx Hot Seats are So Hot

For those of you not familiar with the Hot Seat concept, it goes a little something like this… You share your website, your baby, the vehicle for your business hopes and dreams, the technological and marketing feat for which you are endlessly proud with a panel of marketing experts who proceed to tell you absolutely everything that’s wrong with it. My very first experience with SEMpdx in 2007 was at a Hot Seat, I paid $125 and proceeded to get more than $2000 worth of very relevant and actionable advice. There’s not an extra...Read More...

Top 10 Tools for a Local SEO Tune Up

The free local seo tools that I cover below can help you identify areas for improvement with on-page SEO, optimizing your Google+ business listing, finding inaccurate citations, finding the best citation sources, analyzing your link profile, verifying social markup, improving your site speed, and more. While tools don’t make the SEO, they can definitely make the SEO a little more efficient. And saving precious time is something we can all rally around. In the 10 tools below I hope to introduce you to at least one tool that you’re not...Read More...
Help Us, Help You: Your Input Is Needed For SEMpdx Survey

Help Us, Help You: Your Input Is Needed For SEMpdx Survey

We need your input on helping make SEMpdx better. SEMpdx sent out a survey today to active and expired members, as well as folks on our newsletter list. We would really appreciate if you took a few minutes to complete the survey. The AMA-PDX chapter recently asked many of you to participate in their planning survey. They said it wouldn’t take more than 18 minutes to complete. We recognize how busy you are with work and life, as well as getting ready for the upcoming holiday. So, we designed our survey to take less than 17 minutes to complete...Read More...

Making SEO Count with Conversion Rate Optimization – Recap

November 11, 2014 – The focus of this month’s SEMpdx event was conversion rate optimization (CRO).  Josh Patrice, Portent’s Director of SEO, joined us from Seattle to share his vast knowledge and expertise, leaving us with clear tools we can use to build a solid action plan. One of the things Josh emphasized is that you need to consider the psychology of the user.  While users typically default to fear, more often conversions come from trust.  (After all, users are risking their privacy against the value of your offer.)  Walk through the...Read More...
SEMpdx’s Featured Member Profile for November 2014

SEMpdx’s Featured Member Profile for November 2014

Welcome to SEMpdx’s featured member profile post for November. Before we get to this month’s featured member interview, I wanted to quickly welcome new and renewing SEMpdx members: Lani Farnmorth (new), Spyker Media (renewing), SQ1 Portland (new), Speedy Septic Service (new), University of Western States (new), and KOIN Channel 6 (new)*. This month’s featured member is Sue Hughes from Resolutions, Inc. As criteria for selection, SEMpdx members must have a completed profile in our membership directory, and then we randomly select a member....Read More...
5 Content Questions That Make Me Cry

5 Content Questions That Make Me Cry

Eight months ago, I came closer to a real nervous breakdown than ever before. It all started when my wife and I decided to add a deck to our house… You know the rest. Cost overruns, missed deadlines, large men with humongous biceps outside the house drilling and cutting and sanding and swearing. The experience gave me real perspective on life as a client. So, while the title of this post may sound whiny, or like I’m going to make fun of my clients, I’m not. This is a list of earnest questions from earnest people, why they...Read More...