Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...

Adam Krumbein – June 2017 Member of the Month

Adam Krumbein – June 2017 Member of the Month June is the last month before our summer break! So Adam Krumbein will be our last Member of the Month until September. Adam is the Marketing Director at Southwest Antennas, which specializes in the design and manufacture of high-performance broadband RF and Microwave antennas. In order to get to know him better, we asked him all the important questions and are sharing them with you. About Adam Krumbein Area(s) of Expertise “Email Marketing, SEO, Sales Pipeline Development” What do you like most about Digital Marketing and why?...Read More...

Editing Your Corporate Membership

Editing Your Corporate Membership Ever since we moved our membership platform from Amember Pro to Wild Apricot, each month we get emails from corporate members that are having trouble getting employees registered for events, and this month is no exception. Almost invariably, this is because the employee they are trying to register is not listed as a member under their corporate membership. Because the question comes up so frequently, I’ve made a one minute video showing how to do this below, after you log in to your account here. We realize it’s a bit of a pain,...Read More...

Content Marketing Moneyball – SEMpdx Event Recap

Content Marketing Moneyball – SEMpdx Event Recap May 9, 2017 – SEMpdx hosted its annual Members Appreciation Night on Tuesday with special guest Larry Kim, founder of WordStream and founder/CEO of Mobile Monkey.  Larry presented a convincing case for data-backed content marketing and shared proven strategies we can employ in our own businesses to find unicorn content – unusually successful content that does well across channels.  Here are a few highlights from the evening: There is a widespread misunderstanding within marketing as to what defines quality content.  For instance, arguments...Read More...

Michael Rasko – May 2017 Member of the Month

Michael Rasko – May 2017 Member of the Month May is Member Appreciation Month for SEMpdx and our newest Member of the Month is Michael Rasko. Michael is the Marketing Manager of Jordan Ramis PC, a Portland-based law firm that offers a comprehensive package of legal services in Dirt Law, Business Law, Local Government Law, and Litigation and Dispute Resolution. In order to get to know him better, we asked him all the important questions and are sharing them with you. About Michael Rasko Area(s) of Expertise “Analytics, PPC, SEO” What do you like most about Digital Marketing...Read More...

The State of Digital Marketing Industry Relations

The State of Digital Marketing Industry Relations IMAA 2017 Survey Results As a member of the Interactive Marketing Association Alliance (IMAA), SEMpdx participated in a national survey last year, and the results are now available. In 2016, IMAA fielded an important piece of industry research on the digital industry and the relationships between agencies, brand marketers, and technology/media solutions providers. The research was conducted in partnership with more than 15 other local and regional professional marketing associations. The survey was designed to help the industry understand the...Read More...