Apply Now to Join the SEMpdx Board of Directors

Apply Now to Join the SEMpdx Board of Directors The SEMpdx Board of Directors works hard to create and maintain an organization that’s meaningful, dynamic and meets the needs of its members. Over time, board members change positions on the board, as well as leave the board to pursue other opportunities. As board members leave, it creates an excellent opportunity for SEMpdx members to join the board, bring new ideas, and help craft the future of our organization. Apply Before May 4th, 2018 There are currently openings on the SEMpdx Board of Directors. If you are interested in joining the...Read More...

Mobile Trends: From SEO to User Experience pt. 2

After 8 years in mobile app acquisition, Natalie Allers came across a issue that would change her work and view of ads on device apps. When working on ad acquisitions for several well known apps, she found that most of the “clicks” or traffic was coming from an “iphone simulator” out of Malaysia. She came across a case of mobile ad fraud. And she only discovered this by going through her ad results manually. The last 2 years of Natalie Allers life have now been taken up by mobile ad fraud. So it was only fitting that she spoke to this topic...Read More...

Mobile Trends: From SEO to User Experience

This session started off on an interactive note.  “Stand up and take out your phones,” Eli Schwartz said. “I want everyone with an iPhone to put them in the air.” Almost everyone in the full room rose their iPhones above their head. “Now with that in mind, let’s talk about the mobile first index.” Schwartz said. In November 2016, Google announced they would shift to use mobile searches first. This meant that if you used a desktop computer you’d be seeing search results as if you used a mobile device (not of course in dimension size). Why?...Read More...

She Said, He Said. Two SEOs give their take on how to solve your SEO questions.

A marriage of two minds. That’s what the session “She Said, He Said. Two SEOs give their take on how to solve your SEO questions.” was. Covering as many SEO problems as possible in 75 minutes, Carolyn Shelby of Tribune Interactive and Rohrer Rohrer of NorthSide Metrics ran through clear examples of how to deal with day-to-day SEO issues. Whether this was on migrating to a new content management system (CMS) or creating content for a blog, the solutions all came down to communication and research. They covered five topics with a stake in SEO...Read More...

When Worlds Collide – Paid Search on Marketplaces

Is Amazon Marketplaces advertising dangerous? Elizabeth Marsten wants us to know Amazon advertising is “dangerous.”  The monster platform now has 300 million active customer accounts; 64% are Prime members. Amazon captures data points nobody else can access – desktop, mobile apps, grography, basket size, similar products, wishlists and more. For advertisers, it’s a bit of a challenge. You have no control over who’s in the auction with you. What to do? See Marsten’s SlideShare presentation for tips on what...Read More...

Spy on your competitors in your spare time!

What’s keeping your competitors up at night? The inquiring mind of Matt Van Wagner would like to know. And he wants you to know too. “Turn your competitive intelligence into a corporate asset,” says Wagner. “Find out what they did in the past, are doing currently – and plan to do.” Competitors will always be with us, and that’s aggravating, but they do leave breadcrumbs in the form of easily discovered public information. Your competitors’ websites can speak loudly about intentions in posted...Read More...