7 Steps to Leverage Social Media to Increase Search Engine Visibility

In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to enter the social media fracas have paid a price in terms of organic search rankings. Conversely, brands who embraced social early have benefitted from the additional boost in visibility. The integration of social media tactics into search engine optimization (SEO) efforts can maximize the impact of those efforts on brand visibility,...Read More...

Building an Integrated Content Strategy – Recap

October 7, 2014 – It was a full house at this month’s SEMpdx event as we welcomed Facebook’s Jonathan Colman to Portland for a discussion on integrated content strategy. Jonathan began by walking us through a complete picture of what exactly content strategy includes.  (Hint: It’s not just copyrighting.)  Content strategy includes everything from surface-level writing to editorial strategy to workflow design to information architecture and more.  It’s about the entire experience and requires skills in both systems and design. In short, your...Read More...
SEMpdx’s Featured Member Profile for October 2014

SEMpdx’s Featured Member Profile for October 2014

Howdy, I am Nathan Isaacs, the membership chair for SEMpdx. We are starting a new initiative to recognize members beginning this month. As criteria for selection, SEMpdx members must have a completed profile in our membership directory, and then we randomly select a member. More information about completing a member profile is at the bottom of this post. In addition to the member profile that is shared on our website and newsletter, featured members will receive complimentary tickets to that month’s educational event. October’s featured...Read More...
December 2014 – Holiday Networking Party

December 2014 – Holiday Networking Party

SEMpdx Joins Forces with Local Organizations for a Holiday Party! Join SEMpdx, pdxMindShare, Social Media Club, and AMA after work on Dec. 11 to celebrate the holiday season by eating, drinking, and partaking in good conversation. Light appetizers will be provided. There will be a no-host bar. When: Thursday, December 11th, 5:30pm – 9:00pm Where: Spirit of 77, 500 NE Martin Luther King Jr Blvd, Portland, OR 97232 (map) Parking & Transit: Very limited free parking in the shared lot, but plenty of metered street parking ($1.60/hour until...Read More...
Is Search the Question?

Is Search the Question?

There’s a debate going on at SEMpdx and throughout the search marketing world around the use of “search” and “search marketing” when describing what we do. It is not a new conversation. We had it years ago at EngineWorks when deciding what our new tagline should be. At the time, this was probably in 2010, the tag was Power Through Search Engines and we provided High Performance Search Marketing. A major reason for the change in marketing was to avoid the pigeon hole that having the term “Search Engines” in our branding inferred. We settle on...Read More...

Recent Changes from AdWords & Bing

PPC “Back To School” Presentation for SEMpdx On September 9th I gave a talk at SEMpdx’s “Back to School” event. I was asked to review changes in the PPC/SEM world that occurred over the summer. There were some exciting and controversial changes in paid search recently, and my presentation reviewed the following changes in AdWords and Bing. My Presentation   Recent Updates from AdWords and Bing Summer 2014 from Ryan Campbell   Links to the changes covered in the deck AdWords Updates AdWords migrating...Read More...