Pitch Now to Become a Community Speaker for Engage 2018

Pitch Now to Become a Community Speaker for Engage 2018 SEMpdx has had the fortune of attracting some of the digital marketing industry’s best speakers over the years. We normally don’t publicly ask for speaker pitches; instead we invite the people we’d like to speak at our conference. Sometimes this means we invite people who have never spoken at a conference before. Incredible people like Marty Weintraub and Larry Kim, for example, both started their speaking careers at SEMpdx’s annual conference. Although, we might be missing some great talent out there, so we’re trying...Read More...

Rachel Peters – September 2017 Member of the Month

Rachel Peters – September 2017 Member of the Month September is here and with it comes our Monthly Events and a new Member of the Month, Rachel Peters! Rachel does Strategic Communications at Cambia Health Solutions, is headquartered in Portland and dedicated to transforming health care. In order to get to know her better, we asked her all the important questions and are sharing them with you. About Rachel Peters Area(s) of Expertise “Analytics, Social Media, Content Marketing” What do you like most about Digital Marketing and why? “I like that digital marketing combines so...Read More...

SEMpdx Board of Directors Position Available: Membership

SEMpdx Board of Directors Position Available: Membership SEMpdx currently has a Board of Directors position available — Membership Director. This position will work proactively to retain and grow our organization’s membership. It will include working with other Board Members and member volunteers to achieve membership goals. If you’re interested in serving the Portland SEM community and enjoy working with other people, please fill out the form below and submit your application. If elected by the Board of Directors, you would be expected to complete the rest of the vacated 2-year...Read More...

Google Penalties: A Guide for Manual Action Removal and Recovery – 2017 Edition

Google Penalties: A Guide for Manual Action Removal and Recovery – 2017 Edition Receiving a Google Penalty can be a devastating blow for any website. Whether it’s a site-wide or partial match, manual actions applied to a domain by Google can see organic search traffic appear to fling itself off a cliff. Original source While the previous example is a reported penalty, recovering from an algorithmic penalty can sometimes be hard to diagnose. It can also be harder to recover from, as when a manual action is applied to a site you have a direct connection with Google to let it be known you fixed issues that they identified....Read More...

How To Get A Post On Our SEMpdx Blog

Hey y’all, We’re opening up the blog to anybody for guest posting on any topic relevant to search marketing. I’ve been tasked with writing a blog post on how to get your blog post posted on our blog. I’m supposed to share with you the steps and rules you need to follow to make this happen. Here’s the deal though…there aren’t any. You just need to convince me that your post is worthy…and then I hook you up. Speaking of hook-ups…if I really like your post, I might sweeten the deal by offering you some schwag or a free ticket to one of our...Read More...

Multi-Channel Marketing – SEMpdx Event Recap

June 6, 2017 – The focus of this month’s event was multi-channel marketing, and we welcomed Dave Roth, CEO of Emergent Digital, who shared tips for successfully utilizing multiple communication channels in our campaigns. Understand your customer personas, including which channels and networks they are using. Use a single source of data to effectively communicate with the client. You can use other systems for intra-channel optimization, but commit to one source for client communication. Consider various modes of communication with your target...Read More...