Small Business Holiday Season by Rachel Bills

Small Business Holiday Season by Rachel Bills Small businesses face an increasingly difficult challenge when it comes to competing for attention with larger brands, especially around the Holidays. Consumer’s screens are saturated with deals, cheap buys and high budget advertisements and often times, small business owners can overshadowed. However, that doesn’t have to be the case. Here are 4 tips for small businesses to catch and hold their consumer’s attention this Holiday season. Let Images Speak for You As the old saying goes, a picture speaks a thousand words. Small business need to...Read More...

Digital Marketing Tips For The Holidays by Jake McGrady

Digital Marketing Tips For The Holidays by Jake McGrady The turkey has been consumed, Black Friday and Cyber Monday have run their course, and just like that… it’s December in the blink of an eye. Just because it’s early, doesn’t mean you can’t start prepping now. By prepping, I don’t mean hanging the ornaments or baking cookies… if you have a small business of any kind and haven’t thought about capitalizing on the Holiday cheer in December, you need to get on it! This post will help get you prepared for the incoming craziness that is about to ensue. Even if It’s Small… Offer Something Christmas...Read More...

Ad Copy Optimization – SEMpdx Event Recap

November 14, 2017 – This month’s SEMpdx event focused on ad copy optimization.  3Q Digital’s Caitlin Halpert, Senior Director of Client Services, presented how to run more effective A/B tests on Google, Bing and Facebook.  Here are 10 takeaways from the evening: There are three factors to consider when testing ads: sample size, statistical significance and practical significance. Differences in ad format performance are usually the result of differences in inventory. We can’t compare ad sizes for a fair equivalent.  With that in mind, test...Read More...

SEMpdx 2017-2018 Digital Marketing Speaker Series

SEMpdx 2017-2018 Digital Marketing Speaker Series It’s August and the new monthly events season is upon us. SEMpdx has a blockbuster group of speakers and topics lined up for our events this year. Typically held on the second Tuesday of the month (there are several exceptions this year due to scheduling conflicts), our Digital Marketing Speaker Series is one of our most popular–and worthwhile–benefits. Check out this year’s line-up below. September 12, 2017 – Google Tag Manager Presented by Lars von Sneidern, Home Depot QuoteCenter Location: BridgePort...Read More...

The Art of Storytelling – SEMpdx Event Recap

The Art of Storytelling – SEMpdx Event Recap October 17, 2017 – SEMpdx welcomed Casey Markee, Founder of Media Wyse, to speak at this month’s event.  Casey shared his expertise in creating and promoting exceptional brand stories.  Below are a few key takeaways from the presentation: Use the 5-step brand story approach: Who is the story for?  Why are we telling this story?  What is the story message?  How should we tell the story?  Where shall we share it? In order to find your story, it’s important to understand your brand story archetype. Take the free quiz available from...Read More...

Pitch Now to Become a Community Speaker for Engage 2018

Pitch Now to Become a Community Speaker for Engage 2018 SEMpdx has had the fortune of attracting some of the digital marketing industry’s best speakers over the years. We normally don’t publicly ask for speaker pitches; instead we invite the people we’d like to speak at our conference. Sometimes this means we invite people who have never spoken at a conference before. Incredible people like Marty Weintraub and Larry Kim, for example, both started their speaking careers at SEMpdx’s annual conference. Although, we might be missing some great talent out there, so we’re trying...Read More...