Dennis Goedegebuure will be speaking about "Advanced On-Site SEO" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? My name is Dennis Goedegebuure (site). I’m a 35+ Dutch marketer currently working and living in San Francisco. I moved in 2006 from The Netherlands to the USA while working for eBay, Read more [...]

Conrad Saam will be speaking about "Advanced Analytics" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I run marketing for Urbanspoon . . . what this really means is that I spend a lot of my time debating on the things that we aren't going to do. Because Urbanspoon lives right at the intersection of social Read more [...]

Tim Mayer will be speaking about "Advanced PPC" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? Tim is in the early stages of starting up a new business called Heddle in the Internet Marketing Arena based in Boulder, Colorado. In 2011, Tim worked for Trada, a crowdsourced PPC marketplace, as its Chief Read more [...]

Greg Sterling will be speaking about "Local/Mobile Strategies and Tactics" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I’m an analyst for Opus Research, a boutique strategy and consulting firm in San Francisco. I also do my own consulting. I’m an editor at Search Engine Land and now Marketing Land. Read more [...]

It's been my pleasure to serve as the SEMpdx Membership Chair for the past few years.  This is an amazing group and my learnings personally and professionally have been innumerable. Sometimes I forget though to share the importance of being a member, so here's my Top 9 Reasons to Become an SEMpdx Member You get to put the cool logo on your site.  You see educational event speakers on the national circuit in Portland. You save money. Members (Early Bird) get to go to our monthly events Read more [...]

Eli Goodman will be giving the Opening Keynote at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living. Here is a link to my Bio, Pic, and column history on Search Engine Watch: http://searchenginewatch.com/author/1841/eli-goodman 2) If a layman were to ask you how to measure the effectiveness of a particular Read more [...]

Susan Delz will be speaking about "Conversion Optimization" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1)      Please give us your background and tell us what you do for a living? I've been working with clients in the online and traditional marketing space for over 12 years, and I've specialized in conversion optimization for search, Read more [...]

January 10, 2012 – This month’s event began with a discussion on mobile search.  Before delving into optimization strategies, Scott Fish, from ethology, shared several mobile trends to emphasize its growing importance and relevancy.  Among them were two points that especially stood out: 1) Mobile is everywhere.  Literally.  In fact, 39% use the internet on their smart phone while using the restroom. 2) Mobile drives a response.  88% of people looking for local information take action Read more [...]

Marshall Simmonds will be speaking about "Universal Search" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1)      Please give us your background and tell us what you do for a living? I’m the Founder and CEO of Define Media Group, specializing in enterprise search marketing and strategic audience development.  I’ve been involved Read more [...]

Adam Berke will be speaking about "Display and Remarketing" at SearchFest 2012, which will be held February 24, 2012 at The Governor Hotel in Portland, Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and tell us what you do for a living? I’m the President and part of the founding team at AdRoll.  AdRoll is the largest and most widely used retargeting platform with over 3000 active customers. At AdRoll, we view the term “retargeting” Read more [...]