Making SEO Count with Conversion Rate Optimization – Recap

November 11, 2014 – The focus of this month’s SEMpdx event was conversion rate optimization (CRO).  Josh Patrice, Portent’s Director of SEO, joined us from Seattle to share his vast knowledge and expertise, leaving us with clear tools we can use to build a solid action plan. One of the things Josh emphasized is that you need to consider the psychology of the user.  While users typically default to fear, more often conversions come from trust.  (After all, users are risking their privacy against the value of your offer.)  Walk through the...Read More...
SEMpdx’s Featured Member Profile for November 2014

SEMpdx’s Featured Member Profile for November 2014

Welcome to SEMpdx’s featured member profile post for November. Before we get to this month’s featured member interview, I wanted to quickly welcome new and renewing SEMpdx members: Lani Farnmorth (new), Spyker Media (renewing), SQ1 Portland (new), Speedy Septic Service (new), University of Western States (new), and KOIN Channel 6 (new)*. This month’s featured member is Sue Hughes from Resolutions, Inc. As criteria for selection, SEMpdx members must have a completed profile in our membership directory, and then we randomly select a member....Read More...
5 Content Questions That Make Me Cry

5 Content Questions That Make Me Cry

Eight months ago, I came closer to a real nervous breakdown than ever before. It all started when my wife and I decided to add a deck to our house… You know the rest. Cost overruns, missed deadlines, large men with humongous biceps outside the house drilling and cutting and sanding and swearing. The experience gave me real perspective on life as a client. So, while the title of this post may sound whiny, or like I’m going to make fun of my clients, I’m not. This is a list of earnest questions from earnest people, why they...Read More...

7 Steps to Leverage Social Media to Increase Search Engine Visibility

In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media signals including citations, likes, comments, and shares. Brands that have hesitated to enter the social media fracas have paid a price in terms of organic search rankings. Conversely, brands who embraced social early have benefitted from the additional boost in visibility. The integration of social media tactics into search engine optimization (SEO) efforts can maximize the impact of those efforts on brand visibility,...Read More...

Building an Integrated Content Strategy – Recap

October 7, 2014 – It was a full house at this month’s SEMpdx event as we welcomed Facebook’s Jonathan Colman to Portland for a discussion on integrated content strategy. Jonathan began by walking us through a complete picture of what exactly content strategy includes.  (Hint: It’s not just copyrighting.)  Content strategy includes everything from surface-level writing to editorial strategy to workflow design to information architecture and more.  It’s about the entire experience and requires skills in both systems and design. In short, your...Read More...
SEMpdx’s Featured Member Profile for October 2014

SEMpdx’s Featured Member Profile for October 2014

Howdy, I am Nathan Isaacs, the membership chair for SEMpdx. We are starting a new initiative to recognize members beginning this month. As criteria for selection, SEMpdx members must have a completed profile in our membership directory, and then we randomly select a member. More information about completing a member profile is at the bottom of this post. In addition to the member profile that is shared on our website and newsletter, featured members will receive complimentary tickets to that month’s educational event. October’s featured...Read More...