Adam Borgens – November 2018 Member of the Month

Adam Borgens – November 2018 Member of the Month Our member of the month title for November goes to none other than the amazing Adam Borgens. Adam is a business owner, a business development entrepreneur, and a spotter in the Indycar series, with a diverse background of industries and focuses. We think he’s rad and we loved his interview answers! About Adam Area(s) of Expertise “My expertise comes more from the marketing side, from working at a start-up marketing firm in Indianapolis that worked in Motorsports, and later forming my own.  So I am able to connect the business world with the...Read More...

B2B Marketing – SEMpdx Event Recap

B2B Marketing – SEMpdx Event Recap October 16, 2018 – At this month’s SEMpdx event, we turned our attention to B2B and welcomed Directive Consulting’s CEO, Garrett Mehrguth, to share his tips on driving consistent B2B results.  Garrett emphasized the importance of capitalizing on Share of SERP, the practice of taking as many positions in Google as possible for your most valuable queries.  There are several tactics you can execute to help improve your Share of SERP: Custom landing pages – It’s important to control the landing page experience across every channel. Frictionless...Read More...

Conversion Rate Optimization – SEMpdx Event Recap

Conversion Rate Optimization – SEMpdx Event Recap September 11, 2018 – SEMpdx held its first educational event of the new year with an exceptional presentation by 3Q Digital’s Vice President of Conversion Optimization, Jeremy Epperson. Jeremy began by describing six principles of optimization that all exponential growth companies display, including strategic business alignment, customer-focused approach, data-driven research, a scientific testing process, high velocity testing and a culture of optimization.  These principles are achievable and can be broken down into a repeatable process...Read More...

2018 Summer Networking Party Winners

2018 Summer Networking Party Winners We are excited to announce the winners of several giveaway prizes from our SEMpdx Summer Networking Party.  Anyone that attended had a chance to win and we hope that you will join us next year for our 2019 SEMpdx Summer Networking party, Nick Winkleback, OX Media Engage 2019 Ticket, featuring hundreds of attendees from all around the US gaining access to speakers that are experts in the digital marketing field. Kim Allchurch Flick, Mighty Epiphyte Swivel Ticket, Bend’s premier marketing conference and event on October 8-9, 2018. Kelsey Suski,...Read More...

Jonathan Pape – August 2018 Member of the Month

Jonathan Pape – August 2018 Member of the Month We’re excited to announce our August 2018 member of the month, Jonathan Pape! Jonathan is the senior marketing manager, specializing in search and insights, for First Tech Federal Credit Union. We pinned him down for a hard-hitting, deeply investigative interview, full of “gotcha” questions, designed to entrap him into admitting what he loves most about digital marketing. Here we go. About Jonathan Area(s) of Expertise “B2C, enterprise level SEM accounts” What do you love most about Digital Marketing? Why? “My favorite part of digital...Read More...

Advanced Paid Search – SEMpdx Event Recap

Advanced Paid Search – SEMpdx Event Recap June 5, 2018 – This month’s event focused on paid search with Benjamin Briggs, Search Engine Marketing Manager at CloudOne, presenting advanced tactics for effective campaigns.  He covered everything from layered bid adjustments to brand and budget safety to implementation.  Here are three takeaways from the night: Different keywords play a role in different parts of the customer journey. For example, short-tail, category non-brand keywords are effective when targeting customer awareness while long-tail, product non-brand keywords are more...Read More...