Ron McCabe – December 2016 Member of the Month

Ron McCabe – December 2016 Member of the Month Welcome to December Everyone! Let’s also welcome our new Member of the Month, Ron McCabe. Ron is the President of Everbearing Services, an agency based in Portland, OR that helps with all aspects of internet marketing. In order to get to know him better, we asked him all the important questions and are sharing them with you. About Ron McCabe Area(s) of Expertise “PPC, SEO, Web / App Development” What do you like most about Digital Marketing and why? “Everything is measurable and defined.” What advice do you have...Read More...

Facebook Ads – SEMpdx Event Recap

November 8, 2016 – We dove into Facebook advertising at this month’s event with Five Mill’s Susan Wenograd walking us through everything from the essential foundations to powerful tools that will help bring successful ad performance.  Here are a few highlights from her jam-packed presentation: Facebook analytics and Google analytics differ greatly. To better understand the data Facebook provides, be sure to assign specific conversion tracking. When it comes to audiences, look-alike audiences can be helpful in creating a pool. Also, don’t...Read More...

Mia McMahon – November 2016 Member of the Month

Mia McMahon – November 2016 Member of the Month November is a month for thanksgiving and this month we’re thankful for our newest Member of the Month, Mia McMahon. Mia is a Marketing Associate at Michael Cottam SEO Consulting. In order to get to know her better, we asked her all the important questions and are sharing them with you. About Mia McMahon Area(s) of Expertise “Social Media” What do you like most about Digital Marketing and why? “I love that it intersects so many different areas that I’m interested in: writing, design, my Instagram obsession,...Read More...

Jessica Chang – October 2016 Member of the Month

Jessica Chang – October 2016 Member of the Month October is here and pumpkin spice is well in swing! Let’s start the month off by welcoming our newest Member of the Month, Jessica Chang. Jessica is Social Media Community Strategist of KinderCare Education‘s corporate office here in Portland, OR. In order to get to know her better, we asked her all the important questions and are sharing them with you. About Jessica Chang Area(s) of Expertise “Analytics, Social Ads, Social Media” What do you like most about Digital Marketing and why? “It’s a constantly...Read More...

Personal Branding – SEMpdx Event Recap

Personal Branding – SEMpdx Event Recap September 13, 2016 – This month’s event brought special guest Mel Carson of Delightful Communications to speak to us about the importance of personal branding.  Mel began by explaining that personal branding means defining your professional purpose and being able to articulate your experience.  He went on to share several tips on how to create a successful personal brand, including these highlights: Build your personal brand through digital strategies and in person. The sweet spots of personal branding include a successful track record,...Read More...

Scott Burroughs – September 2016 Member of the Month

Scott Burroughs – September 2016 Member of the Month Welcome to September! The kids are heading back to school and our monthly educational events are back, so let’s start the month off by learning more about our Member of the Month, Scott Burroughs. Scott is Vice President of Mather Pump Service, a local company that provides sales and services of pumps, tanks, motors, and more with locations in Vancouver and Portland. Scott has been a member of SEMpdx since March 2010. In order to get to know him better, we asked him all the important questions and are sharing them with you. About Scott...Read More...