Email and Its Role in Customer Experience

Email and Its Role in Customer Experience Pssssst. Email is here to stay. Sorry if Slack is your jam. Too bad if texting is all there is for you. Chances are email is already a huge part of your world, and it’s getting more interesting as a tool. Speaking at Engage Conference in March 2019, Jose Cebrian, Senior Vice President of Digital Messaging for Merkle  reports U.S. email users reached 255 million in 2019. 91% of internet users use it, and 76% of the overall population is on board with email. And, no surprise, once it becomes a part of our working lives, we become addicted...Read More...

10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement

10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research and management to monitoring and measurement. As Facebook, Twitter and other social platforms take heat for ill-fated privacy policies and stances on advertising, I thought it would be prudent to revisit fundamental social media strategies that matter as much today as ever before. Consider these ten social strategies as you revisit your social media channels and marketing initiatives for 2019 and...Read More...

Engage: Digital PR Meets SEO and Social Media

Engage: Digital PR Meets SEO and Social Media Amy Rosenberg and Carri Bugbee answer all our digital PR, SEO, and social media questions.Amy Rosenberg: President at Veracity, Host of PR Talk podcast | LinkedInGreat quote from her SEMPDX interview: “The press is not nice and being polite is a waste time. Get straight to the newsworthy or timely item.”Carri Bugbee: Marketing & PR Consultant, Agile Marketing Advocate | LinkedIn TWImpressive fact: Carri won a Shorty Award for a character she created, @PeggyOlson. Amy’s Talk:PR can sound harder than it is. It’s easier than it looks,...Read More...

Engage: An Event to Call Home

Engage: An Event to Call Home SearchFest — as it was then called — was the first SEO conference that I ever attended. It was way back in 2010 that I first walked through the doors of the Governor Hotel in downtown Portland, Oregon and I had absolutely no idea that my mind was about to be completely blown. Up until that time, all of my SEO knowledge (what little I had at that point) had come primarily from people I worked with directly. I ate up everything I could, but the few tips I were given came with little explanation as to why we were doing that specific thing for...Read More...

Engage 2019 Keynote Interview: Marty Weintraub

Engage 2019 Keynote Interview: Marty Weintraub Marty Weintraub will be giving a keynote at Engage which will take place March 7–8 in Portland Oregon. For more information or to purchase tickets, please click here. 1) Please give us your background and let us know what you do for a living. I am an entrepreneur, author, speaker & wilderness guide. In 2007 I founded Aimclear®, an integrated marketing agency dominant in psychographic targeting. Our fabulous team netted 11 US Search Awards, including 3X Best Integrated Agency, Best Use Of Social In A Search Campaign. Aimclear’s...Read More...

Digital Summit Seattle Conference Highlights: Day 2

Digital Summit Seattle Conference Highlights: Day 2 The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on multiple fronts. Below is a high-level summary of insights from the sessions I attended. For a more in-depth exploration, I recommend following the #digitalsummit and #dssea hashtags on Twitter. Designing Connected Content, Mike Atherton, Facebook Mike reminds us that most consumers are consuming...Read More...