2024 Digital Marketing Predictions including SEO, SEM, and Social Media Trends

The digital marketing landscape is constantly evolving with innovative technologies, platforms, and strategies. As we enter 2024, I have taken the liberty to synthesize and simplify several key trends that will shape digital marketing over the...

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2023 Marketing Predictions: Global Zoomers Get Personal with AI, AR & UGC via Deksia

Now that the midterms are behind us, it’s time to roll up our sleeves and get back to work. With the holiday season upon us at Deksia/Anvil, it’s time to pour a glass of pumpkin spice eggnog, put on our foil-covered “thinking” caps and...

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SEMpdx Panel Event Recap: 2022 Digital Trends and Marketing Predictions

On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). My fellow panelists included: Tricia...

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2022 Digital Marketing Predictions: The Multicultural Web 3.0 OTT DTC sCommerce First-Party Data Metaverse is MUM

What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media. As we look towards 2022, new opportunities (like NFTs and hybrid events) and challenges...

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