Digital Summit Seattle Conference Highlights: Day 1

Digital Summit Seattle Conference Highlights: Day 1 This week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a recap of session highlights was sufficient for the SEMpdx ecosystem. Below are highlights from various sessions on day one of the two-day digital marketing conference. I plan to provide another recap of day two shortly. If you’re sad you missed this round, fear not, as there are more Digital Summit conferences coming to a city near you, including...Read More...

How to Respond to Online Reviews: Best Practices

The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online reviews. As a result, companies must be proactive and disciplined about managing online reviews to maximize the positive impact on brand perception and ultimately, sales. Why Online Reviews Matter According to research by Harvard Business School, a single star increase in the Yelp five-star rating system can increase revenue between five and nine percent. Brands can increase customer advocacy by...Read More...

2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for 2019. As we’ve done for the past 12+ years, we sat down and graded our 2018 predictions, then discussed our 2019 digital marketing predictions and are ready to share them below. 2018 Digital Marketing Prediction: How Did We Do? Voice Search will make massive strides in 2018 In 2018, digital assistants...Read More...

Online reputation management: going beyond search results

Editors Note: Although I contributed to this article, Michael Green was the primary author of this piece. When news reports noted that some engineers at Facebook had requested transfers to the company’s less-embattled Instagram and WhatsApp divisions, it was a visible reminder of how a damaged public reputation can affect the stability of employees. You might say: “This is obvious. Of course a damaged public reputation can lead to the loss of some employees. Tell me something I don’t know.” If only it were so simple. The interconnectedness of...Read More...

12 questions to ask when hiring an SEO/SEM company

Selecting a search engine marketing (SEM), pay-per-click (PPC) or search engine optimization (SEO) vendor can be daunting. That assumes you’ve already made the decision to outsource rather than build an in-house team and to work with a boutique SEM/PPC/SEO agency over a freelancer/consultant or even a larger traditional full-service agency. Having had experience selecting and managing marketing vendors can be helpful, but there are unique evaluation criteria when considering SEM/PPC/SEO companies. This post covers both the most common...Read More...