How will marketers spend their time at work post-COVID?

The pandemic has dramatically altered how marketers work, likely permanently. It’s too early to tell exactly how daily schedules will be impacted moving forward, so I thought it would be helpful to see how marketers spent their day pre-COVID as a...

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Effective Amazon Marketing Strategies for 2021

Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future....

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2021 Digital Marketing Predictions (via Anvil)

At Anvil we continue to be optimistic about the future, especially 2021. Each year since 2004, we’ve developed digital marketing predictions based on trends we see or believe will emerge in the following year. For reference, we advise you not...

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2019 Digital Marketing Predictions (+ 2018 Year-in-Review)

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual digital marketing predictions for 2018 and look forward with new digital marketing predictions for...

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SEMpdx Web Analytics Review 2009

Shamelessly ripping off Lisa Barone’s post of last week, I waded through a list of 6,819 unique search engine queries to the SEMpdx website in order to share with you some interesting nuggets: Joanna Lord (88 searches #4 most searched...

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Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good. Since I...

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