I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good.
Since I first attended SES in Boston, I’ve noticed the event has changed along with the industry. For starters, the overall energy level has waned as the SES appeals to a more broad and corporate audience. Back in the early days, you could sense the nervous energy and appreciated the “insider information” now outlawed by legal departments.
On the flip side, the content has evolved to a more strategic level, which I appreciate as a business owner. There are certainly more opportunities for hand-on training through SEMPO Institute and Search Engine Academy that take some of the burden off of SES. The parties continue to impress, however.
While they may not be quite as edgy and wild as in the past, the boys at Webmaster Radio surely know how to throw a SearchBash. The presenters are consistently better than in the past, yet I’m still surprised that some were truly rusty and tended to be overly self-promotional on occasion. But we search marketing professionals don’t attend SES for the parties or presenters as much as we do for the content and networking.
Unfortunately for me, I was so busy blogging and keeping things running at Anvil Media, that I wasn’t able to partake in much of the networking opportunities (lunches and some parties). That said, I was able to take away a few nuggets from the content, which I’ll summarize for those that don’t have the time to read my blog posts.
Based on a non-scientific analysis of session attendance and overheard conversations, I believe the hottest single topic was social media (including platforms, monitoring and measurement tools, optimization techniques, link development and reputation management strategies). Secondarily, I there was a bit of buzz about local and mobile search, but it’s still so early in the game that the following is still relatively small.
Perhaps the most inspirational session was Andrew Tomkins keynote this morning about the future of search. Essentially, the Chief Scientist at Yahoo! Research outlined a new abstract-based approach to search results that I found intuitive, powerful and inspiring. We’ll see if my judgment amounts to much, however. All-in-all, an educational event with a touch of inspiration.
Lewis is currently Chief Marketing Officer for Deksia, where he is responsible for the overall strategic direction of marketing. After 22 years running Anvil Media, he sold to the Midwest systematic marketing agency. He is a co-founder of SEMpdx and its first President. He speaks internationally, writes for industry publications like SmartBrief and Portland Business Journal and has been an adjunct professor at Portland State University since 2000. He’s founded or co-founded four agencies and two organizations since 1999, including pdxMindShare. Lewis volunteers his time with SCORE, teaching a social media workshop and has been a board member, marketing committee chair and is a volunteer reader for SMART Reading. He’s been named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo.
One thought on “Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis”
Kent — thanks for all the hard work covering sessions. Perhaps next time we’ll actually meet in person. Best.