[caption id="attachment_551029" align="aligncenter" width="791"] Image by Bing Image Creator[/caption] The digital marketing ecosystem has experienced dramatic changes, particularly in the last few years. For example, Web 3’s metaverse provided...
Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future....
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the text, I ranked clients’ websites on popular search...
As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in Seattle, Portland and most recently Charlotte. The strategic reason to present on the topic of...
[caption id="attachment_14025" align="alignnone" width="300"] Social media + Search engine optimization = success[/caption] In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media...
While some search engine marketers may have a fundamental understanding of public relations (PR) tools and tactics like press release optimization, many lack the sophistication or experience to truly leverage the power of PR to generate quality...
I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good. Since I...
SEMpdx is well-represented at OMS here in San Diego. Kent Schnepp and myself moderated round table discussions after lunch today. I'm covering the event on Search Marketing Standard's blog. Visit SMS's blog for more updates...
For those of you looking to crack into the SEM industry, or expand your Web knowledgebase may be interested in signing up for one or more of PSU's Internet Strategies Workshop Series. I provide a more detailed overview on my blog, as I'll be an...