Optimize to the Sales Funnel

April 2017 – Prioritize, Build & Measure Digital Campaigns, with John McPhee & Ryan Campbell

Please join us on Tuesday, April 11, 2017 in the Heritage Room at BridgePort BrewPub as we welcome John McPhee and Ryan Campbell from Oregonian Media Group, who will be presenting "How to Prioritize, Build, and Measure Digital Campaigns". You will...

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7 Steps to Leverage Social Media to Increase Search Engine Visibility

[caption id="attachment_14025" align="alignnone" width="300"] Social media + Search engine optimization = success[/caption] In their quest for the most useful search result, Google’s algorithm has placed increasing weight on social media...

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Yahoo to “Optimize” My Paid Placement Accounts? No Way!

After being alerted about a paragraph in Yahoo’s new Terms and Conditions by my colleague Kent Lewis, I was in disbelief at what I was reading. Surely it was some kind of mistake, or they had not worded their intentions very well. I couldn’t...

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Search Engine Strategy New York as Experienced by SEMpdx President Kent Lewis

I just wrapped up 4 days of blog coverage for Search Marketing Standard at SES New York. You can read about the 16 sessions I attended online, and check my personal blog for additional color commentary. All-in-all, the event was good. Since I...

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