Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas

This past week, I had the honor to attend and speak at Senior Care Sales & Marketing Summit (SMASH) in Las Vegas. While there were dozens of speakers and topics over three days, I thought I’d share highlights from my two favorite...

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Influencer Marketing Strategy Best Practices, Tips and Trends

I recently had the opportunity to appear as a guest on Michael Perman’s show: Craving the Future Podcast: The Future of Influence. I shared the guest role with the co-host of my new podcast, Podcast for Closers, Mike Chase. The conversation among...

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Reasons why to buy branded paid keyword search terms in Google AdWords

Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons,...

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Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design

For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, but I’ve elected to attend as many sessions as possible and share insights and thoughts with my...

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