SearchFest 2012: Universal Search

Speakers: Marshall Simmonds, Define Media Group Rhea Drysdale, Outspoken Media   Summary Marshall and Rhea provided cutting-edge strategies and tactics to maximize your exposure in non-traditional results like News, Images, Videos, Blogs, and Maps in this presentation at Search Fest 2012.   Marshall Simmonds Nov. 2011 – Google releases freshness update which includes trusted resources almost immediately. 25% of queries were fresh results Fast-forward to Feb. 2012 and 45% of queries included ‘fresh’ results What to do about freshness?  Blog...Read More...

Searchfest 2012: Local and Mobile Strategies and Tactics with Chris Silver Smith and Greg Sterling

Local/Mobile Strategies & Tactics Chris Silver Smith of Argent Media Local and Social: Trends and Tips for Growing Your Business Google Local Rankings 2012 Now over 200 Ranking Factors used Human ratings of webpages included Humans perform varying levels of local listing verifications too. Classic SEO elements still effect local rankings: Title, description meta, domain name, image alt text, keywords in text, etc. Categories that Influence Local Ranking Factors Relevance: keywords in the business name, keywords in classic onpage SEO,...Read More...

Searchfest 2012: Conversion Optimization Tips with Susan Delz, Brian Jones, Jordan LeBaron

Landing Pages 3.0 Susan Delz of LiveBall Conversion rates are  the same today as they were in the 1990’s. 10 Landing Pages Conversion Optimization Tips and Best Practices Relevant–You have to be relevant with each landing experience. Create optimized landing pages for keyword groups. Sometimes you can create individualized pages by search engine. Create localized versions of landing pages. If you don’t know where someone is coming from, ask them. Interactive–Create cool creative for your landing pages. Try HTML 5 for...Read More...

Searchfest 2012: Social Analytics

      Speakers: Justin Kistner – Webtrends Kelly Feller – Citrix Moderator: Jessica Ward Amplify Interactive Summary: You’re a social marketing genius. Your Twitter Followers are up 900%. Your Facebook Fans are pushing 40,000. You have thousands of people subscribing to your RSS feed. Your efforts are successful right? Learn how to set goals and have your social strategy help to achieve those goals from our leading panel of experts. Speaker: Kelly Feller Social Media for Business Executives agree that social media is important, but priorities...Read More...

SearchFest 2012: Marketing Challenges and the Tools to Solve Them

SearchFest 2012: Marketing Challenges and the Tools to Solve Them Speakers: Rand Fiskin, SEOmoz Justin Briggs, Big Fish Games   Summary: Rand and Justin faced off for this presentation.  The challenge?  Which marketing pro could show off the best tools to address today’s challenges and opportunities.   What a wonderful job Rand and Justin did summarizing internet marketer’s biggest challenges and providing tools to solve them.  In the end, the presentation attendees decided Rand was the winner.  I’m not going to away all the tools they discussed but rather highlight some of my favorite new...Read More...

Searchfest 2012: Display Advertising and Remarketing w/Joanna Lord and Adam Berke

Retargeting: What is it & How Can I Use it? Joanna Lord of SEOmoz:  The search and info discovery process has become so fragmented (every morning you’re inundated with facebook links, twitter links, spread across multiple sites) so marketing has changed. Re-targeting is the answer to the new way people search and discover information. Display advertising of yesteryear: less was expected (old model): Acquisition: generate traffic and improve brand awareness Conversion: produce conversions, increase revenue of each conversion...Read More...