Digital Summit Seattle Conference Highlights: Day 2

Digital Summit Seattle Conference Highlights: Day 2 The second day of the Digital Summit Seattle built on the momentum of day one, which I covered in a previous post. As a veteran digital marketer since 1996, it can be tough to maintain interest or gain new insights, but Digital Summit delivered on multiple fronts. Below is a high-level summary of insights from the sessions I attended. For a more in-depth exploration, I recommend following the #digitalsummit and #dssea hashtags on Twitter. Designing Connected Content, Mike Atherton, Facebook Mike reminds us that most consumers are consuming...Read More...

SearchFest 2012: Marketing Challenges and the Tools to Solve Them

SearchFest 2012: Marketing Challenges and the Tools to Solve Them Speakers: Rand Fiskin, SEOmoz Justin Briggs, Big Fish Games   Summary: Rand and Justin faced off for this presentation.  The challenge?  Which marketing pro could show off the best tools to address today’s challenges and opportunities.   What a wonderful job Rand and Justin did summarizing internet marketer’s biggest challenges and providing tools to solve them.  In the end, the presentation attendees decided Rand was the winner.  I’m not going to away all the tools they discussed but rather highlight some of my...Read More...

Not Just Another Tool: My Interview With WordStream’s Larry Kim

Not Just Another Tool:  My Interview With WordStream’s Larry Kim Man, Google offers some great keyword research tools.  Why should I use WordStream? I think you should use our free keyword tool for the same reason I’d suggest using any other keyword tools as an idea generator. The main differentiator between Google’s external tool and our free keyword tool is that ours is a Long Tail Keyword tool – we offer a deeper list of suggestions (up to 10,000 depending on the query you start with). We also tap a variety of different data sets (ISPs, toolbars, and search engines) so there’s a bit more query...Read More...

SEO For WordPress – Blog Optimization

SEO For WordPress Session with Jordan Kasteler – Search & Social, Rick Turoczy – Silicon Florist, and David Wallace – SearchRank. Moderated by Scott Hendison. These blogging pros discuss different tools and plugins that can be used to optimize your blog for Search Engines, but also maintain a social media friendly blogging platform. The Q& A section discusses the scalability of WordPress for a web site’s blog. Utah SEO – Jordan Kasteler Use a robots.txt file to ensure that your site is crawled and the...Read More...

Google Webmaster Tools Gadget

Google Webmaster Tools Gadget Even though many experienced search marketers shun the use of tools, I guess I’m still a rookie because I really enjoy them. No matter how efficient I think I can be, there’s always a better way to do something when you introduce a certain level of automation. Inside Google Webmaster tools there was apparently a recent addition back in February but I just noticed, and it’s really pretty slick. I saw a new menu item called gadgets at the bottom left. It took a total of maybe 90 seconds to get my entire Google Webmaster tools...Read More...