August 5th & 6th – Engage 2021
We've decided to stick with a virtual conference this year, and the speakers are still being finalized. However, you can reserve your spot now... Register...
July 2021 – Michael Cottam – Negative SEO
Please join SEMpdx on Tuesday, July 13, at 11:00am on Zoom as we welcome Michael Cottam, founder of MichaelCottam.com, who will be presenting: "Negative SEO: What You Don't See CAN Hurt You". Register Now Synopsis Google tells you...
Ad Blockers: The Impact and Implications for Publishers and Advertisers
With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that wasn’t enough of a challenge for publishers, agencies and advertisers, ad blockers...
May 2021 – OMG Google, WTF Did You Do To My Keywords!?! Targeting Consumers in 2021 and Beyond
Register Now Please join SEMpdx on Tuesday, May 11, at 11:00am on Zoom as we welcome James Svoboda Partner and CEO of WebRanking who will be presenting "OMG Google, WTF Did You Do To My Keywords!?! - Targeting Consumers in 2021 and...
June 2021 – How to Rank for More Keywords Using Semantic Terms and Advanced Interlinking
Register Now Please join SEMpdx on Tuesday, June 8, at 11:00am on Zoom (download here) as we welcome Kyle Roof, co-founder of PageOptimizer Pro, Internet Marketing Gold and High Voltage SEO, who will be presenting "How to Rank for More Keywords...
6 Highly Effective Millennial Digital Marketing Strategies for 2021
While we all work with, interact with, and/or raise Millennials, we still struggle to understand the 25–40-year-old wired generation. As marketers, we tend to treat them as one homogenous group for targeting purposes and don't take them as...
Effective Amazon Marketing Strategies for 2021
Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future....
22 Common SEO Mistakes To Avoid in 2021
I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag and repeating it frequently in the text, I ranked clients’ websites on popular search...
5 Reasons for Brands not to Outsource Social Media Marketing Management
Most brands have a meaningful presence on social media, yet challenges remain. New and evolving social media platforms continually challenge marketers to stay relevant. Beyond the “Big 6” social platforms (Facebook, Instagram, Pinterest,...
2020 Digital Marketing Highlights: A Year in Review
For many, 2020 was one big dumpster fire after another: COVID-19, racial injustice, unemployment, business closures and misinformation campaigns. Despite the challenges, many brands, social platforms and marketing strategies thrived. This article...