PPC & Landing Pages

April 10, 2012 – The focus at this month’s SEMpdx event was pay-per-click ads.  Ryan Campbell, from Amplify Interactive, guided us through a few quick and easy ways to set up a campaign on Google’s Display Network.  Tips included selecting...

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The Retargeting Of My Mind

“A crowded street An empty train A fool for love You cry in vain”…Bryan Ferry ‘Fool For Love’ It had been 6 weeks since Jackie and I broke up. And, I admit, I wasn’t doing too well. Everywhere I went and everything I...

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Searchfest 2012: Conversion Optimization Tips with Susan Delz, Brian Jones, Jordan LeBaron

Landing Pages 3.0 Susan Delz of LiveBall Conversion rates are  the same today as they were in the 1990's. 10 Landing Pages Conversion Optimization Tips and Best Practices Relevant--You have to be relevant with each landing experience....

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Searchfest 2012: Display Advertising and Remarketing w/Joanna Lord and Adam Berke

Retargeting: What is it & How Can I Use it? Joanna Lord of SEOmoz:  The search and info discovery process has become so fragmented (every morning you're inundated with facebook links, twitter links, spread across multiple sites) so marketing...

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Searchfest 2012: Advanced PPC

    Speakers: Dan Sundgren- Intelius Tim Mayer-Heddle Moderator: Dane Wiseman- Ethology Summary:                 Intermediate-to-advanced best practices for managing PPC campaigns. Learn to...

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Get Mobile or Get Left Behind

This is a guest post from Jeremy Mayes, Account Executive at PPC Associates. For many years now, a lot of discussions in the SEM space around the topic of mobile advertising have been about being prepared for the onslaught of mobile users and...

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