10 Factors to a Successful Company Launch via Paid and Organic Search Marketing

I’ve always enjoyed working with entrepreneurs on go-to-market strategies, perhaps because I’ve been in that position myself in the past. Although startups are typically higher-risk clients with smaller budgets for agencies, it’s easier to...

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Recent Changes from AdWords & Bing

PPC "Back To School" Presentation for SEMpdx On September 9th I gave a talk at SEMpdx's "Back to School" event. I was asked to review changes in the PPC/SEM world that occurred over the summer. There were some exciting and controversial changes in...

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PPC & Landing Pages

April 10, 2012 – The focus at this month’s SEMpdx event was pay-per-click ads.  Ryan Campbell, from Amplify Interactive, guided us through a few quick and easy ways to set up a campaign on Google’s Display Network.  Tips included selecting...

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The Retargeting Of My Mind

“A crowded street An empty train A fool for love You cry in vain”…Bryan Ferry ‘Fool For Love’ It had been 6 weeks since Jackie and I broke up. And, I admit, I wasn’t doing too well. Everywhere I went and everything I...

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Searchfest 2012: Conversion Optimization Tips with Susan Delz, Brian Jones, Jordan LeBaron

Landing Pages 3.0 Susan Delz of LiveBall Conversion rates are  the same today as they were in the 1990's. 10 Landing Pages Conversion Optimization Tips and Best Practices Relevant--You have to be relevant with each landing experience....

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