Speakers: Joanna Lord, SEOmoz Dan Sundgren, Intelius Today’s major search networks are constantly introducing new relevancy requirements and technical features, which means that you have to stay ahead of the curve. This advanced session features insight into the latest PPC strategies for Google Adwords, Microsoft AdCenter, and others. Joanna Lord: Google... You So Silly + Disclaimer - skipping the basics + Things have changed, so many new features and tests rolling out and being added Read more [...]

My initial user experience with LinkedIn Ads was quite negative and I voiced my displeasure on social media. Andrew reached out to me with news that LinkedIn was to soon upgrade their ad platform and that he would graciously allow me to be one of the first to use it. I did and it is a considerable improvement over the old model. Andrew graciously agreed to answer a few question for our blog. 1) Please give us your background and tell us what you do for a living. I’m the marketing lead Read more [...]

November 9, 2010 – This month’s event began with Tom Hale, of Thomas Creek Concepts, sharing some of his Google AdWords expertise.  He recommends thinking of AdWords as a matchmaking tool.  Know your value, understand your target market, and be honest and engaged.  In return, you’ll find the relevant keywords, ad copy and landing page content needed for a successful campaign.  You also need to be aware of the different traffic to your website and understand what type of “shoppers” these Read more [...]

WordStream continues to add to their suite of free search marketing tools with The Free Negative Keyword Tool to help boost efficiency and ROI in paid search marketing BOSTON, MA – June 22, 2010 – WordStream, Inc., a provider of keyword research tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, today launched The Free Negative Keyword Tool, which is designed to quickly identify lists of highly-effective negative keywords for PPC advertisers. With Read more [...]

Blogosphere SearchFest 2010 Live blogging from Leisa Hall of Anvil Media, a Portland SEM Agency Speaker: Mike Roberts, SpyFu Know the keywords that your competitors are buying and get to "the best" keywords they have. What happens when a competitor buys a keyword? They are willing to bet their hard earned cash that the keyword is going to make them money. 5 Reasons a keyword might NOT be profitable The lost money but it didn't suck Inconclusive - not enough volume to make a Read more [...]

January 12, 2010 – Scott Orth, from 99SEOReports.com, began this month’s educational event by giving us a high level view of paid search.  Before creating PPC campaigns, consider your strategy.  Are you local, global or national?  What’s your marketing budget?  Etc.  Later on in the campaign process, Orth advises assigning keyword groups to the landing pages and placing at least three ad variations per group, allowing effective landing page testing. Among the paid search best practices Read more [...]

“Keep your eyes on the prize…hold on.”…Bruce Springsteen Many of the paid search accounts that I’ve worked with contain a geographical component and I have a well-used spreadsheet that contains the names of the biggest U.S. Cities, States, and State Abbreviations for those accounts. I often combine this list with my “core” keywords so that my ads can reach the geographical paid search long tail. But, as I was examining the conversion keywords on one particular account, I Read more [...]

Many paid search campaigns are "jokes". However, it's not that funny when companies are throwing away big sums of money on ineffective initiatives...especially when a professionally managed effort can achieve awesome ROI. Thankfully, Brian Carter agreed to set the record straight for me. Brian will be doing a free paid search webinar (in conjuction with SEMpdx) on 1/27/09 at Noon PST. To register, please click here. 1) Please give us your background and tell us what you do for a living? Ha, Read more [...]